Demand Generation , Demand Gen or, in Spanish, demand generation , is a key strategy for B2B companies, allowing them to increase brand awareness, engagement and conversions through targeted ads, effective campaigns, personalized messages and generation lead strategy. However, businesses face growing challenges of having to do more with less.
A recent report shows that although 47% of respondents expect to increase their revenue by 10% or more and 16% expect an increase of more than 20%, a third anticipate a decrease in their marketing budget and 24% hope it stays the same.
With competition on the rise and purchasing behaviors evolving, mastering demand generation is increasingly important for organizations that want to stay competitive in today's market.
What are Demand Gen campaigns?
Demand Gen is a multi-faceted strategy aimed at identifying potential customers, cultivating their interest in your products or services, and gradually guiding them through the sales funnel to closing or winning business.
Unlike short-term marketing tactics that focus on immediate sales, demand generation is about building and nurturing relationships with potential customers over time.
It covers a wide range of marketing activities, such as content marketing, email marketing , search engine optimization ( SEO ), social media marketing , and event participation . The ultimate goal is to create a sustainable marketing channel that generates more SQL and earns revenue.
Why invest in a demand gen campaign?
1.- Global cost reduction
Demand generation campaigns can be more profitable in the long term by focusing on building lasting relationships with customers rather than short-term marketing efforts. These campaigns help establish a strong reputation from the beginning, allowing minor costs to be removed later from the marketing process. By investing in demand generation , a company builds a solid foundation for its marketing strategy, which translates into a series of long-term economic benefits.
2.- Brand awareness and reputation
A well-executed demand generation strategy increases the visibility and reputation of the brand, establishing it as a leader in its sector and generating trust among potential customers. The brand awareness derived from these campaigns introduces the brand to new customers, not only with the goal of selling, but of becoming a valuable part of their lives. This early reputation not only generates quality leads , but also creates lasting relationships with customers who turn to the brand for their daily needs. In addition, it reinforces the brand's position as an opinion leader through success stories and webinars.
3.-. Prelude to lead generation
Demand generation is essential to prepare the ground before generating leads, ensuring that the target audience is interested and engaged, which facilitates the conversion to leads and, ultimately, customers. This approach allows companies to build strong, trusting relationships with their audience from the beginning, increasing the likelihood of long-term retention.
Additionally, a well-executed demand generation strategy can optimize the use of marketing resources, maximizing return on investment and ensuring sustainable growth.
Do you want to start exploring the potential of Demand Gen campaigns? At PGR Marketing & Tecnología we accompany you throughout the entire process.
