Looking for a more effective way to attract customers? You have the solution to your problems in a very common tool in companies, but that only a few take advantage of to do more business. And in digital marketing, there is a tool that has stood the test of time and continues to be very effective: email marketing . In a world where competition for customer attention is fierce and marketing budgets are carefully evaluated, email marketing emerges as a reliable and effective strategy to reach customers in a direct and personalized way.
A recent study reveals that, despite digital omnipresence, many companies still do not fully recognize the potential of email marketing . In this context, a significant number of organizations do not know the exact amount they allocate to this tactic, while another important group barely dedicates a fraction of their total marketing budget to this strategy.
These findings reflect a lack of understanding or underestimation of the importance of email marketing in companies' strategy. Although email marketing has proven to be an effective way to reach customers in a personalized and direct way, it seems that many organizations are not giving it the priority it deserves in terms of investment.
Additionally, there is a lack of understanding about return on investment. A large percentage of the companies surveyed are not clear about the income generated by the digital business attributable to email marketing . Furthermore, only a small percentage of companies can attribute at least 10% of their digital revenue to this strategy.
Email marketing, a profitable strategy
But, the truth is that robust conversion tracking systems that allow email marketing actions to be precisely linked to financial results allow us to better understand the effectiveness of an email marketing strategy.
Email marketing is more than just a marketing tactic. It's a direct way to reach your potential customers, keep them engaged, and increase brand loyalty.
Contrary to the misperception that email marketing is obsolete in the age of social media and online advertising, studies show that it is still highly effective in terms of return on investment (ROI ), with an average return of $42. for every dollar spent.
For companies that have not yet made the leap toward an email marketing strategy , this study should serve as a wake-up call. Investing in email marketing can not only generate a significant return on investment, but it can also provide an effective way to reach and engage with customers in an increasingly information-saturated world.
Ultimately, understanding email marketing investment and its impact on digital revenue is crucial to a company's short and long-term success in an increasingly competitive and digitally driven market.
Are you looking to increase your sales with email marketing? Contact us and a PGR Marketing & Technology professional will guide you to make the most of this effective strategy and take your business to the next level.
