Lately, transactional SEO architecture is gaining strength , a web positioning strategy that is becoming increasingly popular among companies, as it allows them to attract qualified traffic to the business's own website. Companies that adopt this strategy are better achieving their objectives.
What is transactional SEO architecture?
Transactional SEO architecture is based on optimizing the structure of a website to facilitate and enhance online business transactions instead of using generic keywords.
By following this strategy, companies seek not only to increase the visibility of their website in search engines, but also to direct traffic to specific pages where users can perform actions that generate value for the business, such as making a purchase, requesting information, download a resource or subscribe to a service.
In this way, companies ensure fluid navigation on their website and an increase in the visibility of commercial offers to improve the conversion of visitors into potential customers.
Transactional SEO architecture is essential to fully realize the potential of digital marketing and maximize the return on investment in your online presence.
How to implement a transactional SEO architecture?
After having clarified the concept, it is worth continuing reading to discover the most important steps to take to implement this revolutionary strategy in digital marketing:
1.- Research keywords
With the help of SEO tools or the Google Adwords keyword planner, the first thing you will have to do is discover those that are most likely to generate conversions, in addition to discovering which keywords have the highest search volume.
2.- Create content
Once you have designed the structure of your page with transactional keywords, you must provide these pages with content relevant to those keywords. Additionally, you could include a blog section with keyword-relevant articles that invite the user to make a transaction.
3.- Build links
When you already have relevant content on your website that is starting to attract qualified traffic , you should create inbound links from external websites . This helps to increase the credibility of the site and increase visibility in search engines.
4.- Monitor performance
After doing all the steps, it is very important that you monitor web traffic, conversions and search positions to be able to know if the transactional SEO strategy is paying off or not. For this, a very effective tool is Google Analytics.
Why adopt a transactional SEO strategy?
To all this it is worth adding that with a transactional SEO architecture there are all advantages and these could be summarized in the following points:
1.- Increase sales and conversions
By optimizing your website for keywords used by users looking to purchase products or services like yours, you can increase the likelihood that these users will visit your website and make a purchase.
2.- Improve the ROI of your digital marketing
Transactional SEO can help you improve the ROI of your digital marketing by driving traffic to your website that is more likely to convert. This means you can get more results with the same budget.
3.- Gain an advantage over the competition
An architecture built around transactional keywords will help you gain an edge over the competition not only by ranking ahead of them in search results for target keywords, but by increasing sales.
Do you want to start implementing a transactional SEO architecture on your company's website? PGR Marketing & Technology accompanies you to ensure that you do it successfully.
