As we have previously mentioned, Inbound Marketing is a non-intrusive methodology to connect with your potential customers and accompany them throughout the entire purchase process, offering them the appropriate content in each of the stages of their purchase funnel until they finally convert it.
The Inbound process is not isolated actions, but a set of interconnected actions to offer all the information the prospect needs, when they need it and wherever they look for it. Also, let's not forget that you must integrate traffic generation techniques, social networks, lead nurturing, email marketing campaigns, analytics, etc. And all this simultaneously with a large volume of users. You can refresh this information in our previous article, 5 keys to an Inbound Marketing strategy.
Taking all this into account, it is impossible to execute an effective B2B Inbound Marketing strategy without having a proper automation tool.
What does Marketing Automation software offer?
Inbound Marketing automation software simplifies, centralizes, and automates all the actions you take in your inbound strategy. You can plan and execute your actions, monitor them, analyze them, automate them, optimize them, etc. Simplifying monotonous and repetitive tasks and making the most complex actions that require great precision easy and agile. Thanks to this, you can focus on more strategic actions and make decisions based on the analysis that the tool provides you.
Marketing Automation allows you to drive your contacts through the conversion funnel, order them in your database and qualify them with Lead Scoring techniques.
With a good Inbound Marketing software you will be able to centrally execute all your Inbound campaigns, including email marketing, landings, social networks, web traffic generation, manage your database, analyze in depth the purchase journey of your customers, retain them, etc
This is why the implementation of a good specific software for Inbound and Marketing Automation is of great value to develop your marketing and sales strategies. For Marketing teams, it is a fundamental objective and a great challenge to choose the right software for their Inbound Marketing strategies and that also integrates with the company's CRM, or even one that already has its own CRM, as is the case with HubSpot.
HubSpot is the software that invented and popularized the concept of Inbound Marketing. It is a specialized and 100% automated software for the creation, configuration, monitoring, analysis and optimization of this type of strategy. The HubSpot CRM platform is a complete software suite designed to drive this inbound approach to help you and your customers grow bigger and better.
Using HubSpot and consulting with a specialized partner, marketing, sales, service, and operations teams can really sync up and achieve their common goals.
In theory, companies' internal teams work seamlessly together to build leads and convert them into customers. But the reality is that there are deficiencies in the processes, a lack of alignment and their own objectives, which generate friction and, ultimately, a negative experience for prospects and clients.
With the use of a powerful Inbound tool and with the help of a good partner, you can integrate the processes of the different departments, synchronize and optimize your objectives and, consequently, boost the company's ROI. As?
Marketing
Generate qualified leads.
Create and manage content, capture leads and nurture them until they qualify to be able to pass them on to the sales team.
Sales
Convert leads into customers.
Engage with potential buyers, demonstrate the value of your offer, and close deals.
Services
Turn customers into promoters.
Solve customer problems and provide an experience that turns them into advocates.
Operations
Synchronize your systems.
Connect apps, automate processes, and align teams with a single source of secure information.
At PGR Marketing & Technology, we have been advising our clients for more than 13 years as a Comprehensive Marketing Agency specialized in Lead Generation for B2B companies in the ICT Sector. We are Gold Partners of the All-In-One HubSpot marketing platform, working with it since 2012. We have a team of experts in the creation and execution of Inbound Marketing strategies, specialized and certified by HubSpot.
If you want to know more about how we can help you in your B2B Inbound Marketing strategies, get in touch with one of our experts without obligation.
