Digital Transformation has impacted the heart of marketing, with an increasingly omnichannel approach that seeks to reach the customer in a coherent, effective way, without gaps, and anywhere. Marketing automation has become a fundamental help for this purpose. It goes way beyond sending automatic welcome emails.
If it is managed to exploit in a correct way, making the most of its potential, it can increase the ROI or the return on investment, obtaining a greater number of leads and providing better reach and agility. It is not just a solution or software that marketing teams can use to automate their development: it is a whole strategy that goes beyond technology, integrating people, tools and processes, with an innovative approach that leads to business to success.
It offers multiple advantages and makes it easier to achieve growth objectives, since it allows you to effectively create, automate and measure campaigns in different channels, enabling more relevant conversions. It adapts to the process and steps that the client takes in their complete cycle, allowing greater knowledge and personalization.
The first of its advantages is that it manages to satisfy the needs of customers, interacting with them when they need it most. There is more information about them, which ends in a higher conversion: they are contacted at the right time, with more precise messages. The leads are refined for the commercial team, determining who is most advanced in the conversion tunnel. In addition to increasing lead generation, marketing automation multiplies the reach of campaigns.
This means that the efficiency of marketing teams is underpinned, maximizing processes, in a world that increasingly tends towards virtuality and the absence of many physical interactions. If the strategy is well-defined, you can make the most of each interaction, nurturing leads, maturing business opportunities, building customer loyalty in a multichannel environment.
It is about using at each point of the sales cycle, in synchrony with other departments, the knowledge of an integrated technology that seeks to get the most out of the efforts, with a greater ROI as a banner, and allowing innovation in a much more efficient way. In all marketing strategies.
This is achieved when messages are optimized and a better shopping user experience is created, making the most of available resources and without further investment. In this way, marketing is an influential element in the entire customer life cycle and in any channel.
By segmenting the databases or creating a centralized marketing data hub, greater precision is achieved. Increasing engagement and customizing strategies, prioritizing leads based on their cycle and account, and always sending the right messages to needs and preferences… the results multiply when compared to traditional marketing.
At PGR, we offer marketing automation services especially focused on B2B companies in the ICT Sector.
