We present a summary of the main new features of the HubSpot marketing platform , the most powerful integrated tool on the market and with the resources you need to connect your marketing, sales, content management and customer service teams.
Improvements in social media management
HubSpot has integrated several improvements and updates to Marketing Hub, especially aimed at Marketing Hub Pro+ users. These new features include the ability to tag Instagram profiles in photos and Reels, as well as mention personal LinkedIn pages, offering greater versatility in content strategies.
A new page layout has also been introduced for individual campaign details, making better use of screen real estate and allowing online editing of campaign properties for more efficient management.
News in email marketing
In addition, new programmable limits have been established for emails, with an improvement that multiplies the previous capacity by five. This enables users to send emails with CRM tokens taking advantage of significantly higher limits, resulting in a notable improvement in the scalability of email campaigns.
These new features seek to provide users with greater flexibility and ability to manage email campaigns more efficiently.
Updates to content publishing
Other notable improvements are those incorporated into the HubSpot CMS module . Among them, it is worth mentioning that users can now publish and update content with a single click to respond to the demands of marketers, as they seek efficiency when publishing new content or updating existing content. Well, with this new functionality, now the publishing and updating process is even faster with a single-click action. It is also kept in the content editor after you publish or update it, so you can move to the next page or post you want to edit immediately.
On the other hand, HubSpot includes an AI assistant to generate posts. In this sense, a new AI blog post generator tool is offered designed to end blank page syndrome and facilitate content optimization for SEO . This will complement the work of a key professional content writer to position your business content.
Improvements in the mobile version
The version for smartphones also incorporates important new features such as an interesting functionality to not miss any notifications. Now users can find their missed and dismissed notifications in the new mobile notification center.
Additionally, the HubSpot app allows you to create and edit scheduled meetings on Android. By syncing your HubSpot calendar with Google Calendar or Outlook Calendar, these meetings will appear in the native calendar app and guests will receive invitations. This was also recently released on iOS. Previously, Android users could only register one meeting.
These updates solidify HubSpot 's position as a comprehensive and advanced platform for digital marketing and communications management.
Do you want to start using HubSpot in your campaigns? At PGR Marketing & Technology we can help you obtain all the benefits offered by the new features of this platform.
