Sometimes Google updates the algorithm without warning, which can mean losing all the work done on a campaign… in a matter of seconds.
Apart from these spontaneous updates, Google does not disclose all the data on how it evaluates websites, determines their ranking and how they appear on the search engine results page (SERP) for different searches.
Luckily for us there are several search engine optimization (or SEO, Search Engine Optimization) tools to shed some light on the way in which search engines interpret pages, in order to get closer to what Google prefers and In this way, improve your ranking and relevance for the keywords you choose.
In the article we will offer you payment options with free trials, and other free options with payment plans, you should base your decision based on your goals.
Google Trends
Before starting with the technical tools, Google Trends is a tool that will be much more useful in the entrepreneurial phase, since it allows you to search for those topics that are trending to find potential opportunities. Trends is not an SEO optimization tool as such, the platforms that we will show below are more specialized for SEO.
What can you find on Google Trends :
- Trends : As is implicit in the name, this tool will provide you with data on those topics that are currently making noise anywhere in the world and, therefore, what searches are being carried out.
- Popular topics : The tool will show you popular topics and long tail keywords associated with them
- Comparisons : Allows you to compare trends in different periods of time
Price : Free
Google Search Console
The cornerstone of SEO and SEM for Google, using Google Search Console we can improve our positioning in the SERP in a personalized way for the terms and phrases that you decide.
Google Search Console is just as useful for people who are starting their SEO strategy , as for people who are already in the middle of campaigns, since thanks to Search Console we can carry out an initial SEO analysis or we can carry out an analysis of our current strategy with new keywords. Google Search Console debugs, monitors and optimizes your website without having to touch a single line of code.
Some of the issues that using Search Console can help you fix include:
- Keywords : It tells you the keywords that are relevant to your website.
- Crawl Errors : Shows any crawl errors on your page.
- Responsive design : Determine how your website adapts to mobile devices.
- Google Index : Checks which pages are indexed on the Google platform and offers the possibility of adding the ones you want.
https://search.google.com/search-console/aboutControl: Show graphs and analytics to control the points that are most important to you.
Price : Free
Google Analytics
The last of the Google tools that we will discuss in this article, but by no means the least. Google Analytics offers a paid version that increases the number of observations it gives you, but using the free version of the service you can control the SEO metrics of our website effectively, especially if we use it in conjunction with Google Search Console , since the tool will centralize and compile your SEO data to be able to carry out queries to identify areas of improvement in the relevant keywords and phrases for your website.
Other ways that the free version of Google Analytics can help you understand and improve your SEO are:
- Filter referral traffic: Analytics gets rid of all fake traffic to your website.
- Compare organic vs non-organic traffic : Shows from which channels your visitors are entering your website and helps you optimize those channels to increase traffic.
- Determine Engagement metrics : Using content reports to determine interaction metrics on each page and directory, page abandonment rates, as well as landing page acquisition, behavior, and conversion rates.
- Check the behavior of multi-channel funnels : Analytics creates reports of which of your channels lead to more conversions.
Price : Free
Hubspot SEO Marketing Software
Hubspot is a payment tool used by thousands of companies around the world for its catalog of marketing-related activities that can be carried out on the platform. Among them we find the SEO tools of Hubspot , available to the platform's clients. These have the ability to be integrated into your landing pages, websites and blogposts.
Hubspot offers options for marketing veterans as well as people just starting their business or SEO efforts .
Some of the tools it offers additionally:
- Email Marketing : Allows the creation and sending of personalized emails based on your corporate image.
- Marketing Automation : To help the flow of campaigns.
- Lead Management : Monitoring leads throughout the buyer's journey.
- Analysis : Put the campaign into perspective to identify successes and opportunities for improvement.
Price : $45/month (approximately €40) for the Starter plan, from $1025 (approximately €918) for the professional plan, and from $3,200 (approximately €2868) for enterprise.
Hubspot Website Grader
A free Marketing Software tool developed by Hubspot, allows you to enter the URL of the websites you want and from there Hubspot will make a report on the SEO of the page.
Provide the following data:
- Web page performance : Provides data on the performance of the web and ways to improve it
- On-Demand Support: If you wish, you can receive personalized education on how to improve the SEO of your page
- Mobile optimization : Provides explanations on web optimization for mobile devices
- Web security enhancements : Tips on how to implement web security best practices
- User Experience (UX) Improvements : Details about UX enhancements
Price : Free
SEMRush
SEMRush is a detailed dashboard that analyzes entire domains and their specific pages to report on their performance. SEMRush offers a remarkable number of resources, one of them being the SEO Toolkit .
The SEMRush SEO Toolkit is mainly used to monitor improvements in visibility over time, as well as identify the keywords that are being used for that improvement, the rank of our page based on the keywords that are relevant, the keyword search volume, and more.
SEMrush also allows:
- Linkbuilding : Analyze backlinks from other pages to your website.
- Keyword Magic Tool : Identify all the keywords we need to carry out a successful SEO strategy.
- See the strategies of the competitors : It allows you to see the paid keywords or the ad copy used in the PPC ads of your competition
- Receive recommendations : Offer tips on how to increase organic traffic by optimizing your content
Price : $119.95/month for the Pro version (€107.52), $229.95/month for the Guru version (€206.12), or $449.95/month for the Business version (€403.33)
Woorank _
A thorough analysis of a website is essential so that marketers can reveal opportunities for optimization and improvement. Woorank allows you to carry out this exhaustive analysis taking into account the performance of existing SEO initiatives , RRSS, usability and more.
Each report is divided into sections to help you analyze your page and identify goals to optimize. These are some of the categories:
- Marketing Checklist : Review common marketing tasks that you can complete as part of your SEO strategy
- SEO : Mark some SEO guides based on your goals
- Mobile : Decide which mobile optimization tactics to use based on mobile data
- Social: Find insights on how your Social Networks are playing a part in your traffic and goals https://www.woorank.com/
Price : Free 14-day trial, $79.99/month (€72.55) for the Pro version, $199.99/month (€181.40) for the Premium version, or contact us to quote the fee for the Enterprise version
BuzzStream
It is important when we do link building to make sure that our strategy does not feel like we are cold calling. Buzzstream takes care of researching the right people, creating effective email messages, and checking who has accepted each link request.
BuzzStream also helps to:
- Identify candidates for our scope: Find them based on the industry we want and how they are involved through various Social Networks
- Identify candidates for backlinks: Highlight individuals susceptible to your backlink request based on your business niche.
Price : Free 30-day trial, $24/month for the Starter version (€21.58), $124/month (€111.47) for the Group version, $299/month for the Professional version, $999+ for the personalized version
UpCity Free Seo Report Card
The UpCity website offers a free report to determine how you perform against your competition.
The only price to pay is a form specifying your email and a couple of extra details, after which you will receive an SEO Report Card that covers the following:
- Ranking analysis: A photograph showing how your website ranks in the most popular search engines.
- Link Building: A detailed count of the number of websites that redirect to your page
- On-Site Analysis: Observe the way in which you incorporated your main keyword throughout your page
- Accessibility: Provides data on the loading time of your page and its accessibility
- Trust Metrics: A summary of the level of trust/authority of your page
- Current indexing: Indicative of how many of your pages have been indexed
Price : Free
Internet Marketing Ninjas
This curiously named company is focused on SEO and offers a variety of free tools that you can find on the Internet Marketing Ninjas website, which allow you to benchmark your website against your competition, optimize web pages for certain keywords, generate metatags and increase organic traffic to your website.
Some of the SEO tools offered by IMN that you can use:
- Broken Links Tool : Identify broken links and redirects using the website crawler to generate an XML sitemap of your page
- Image metadata: Collect all the links of your page (internal or external, etc.) to check that it is working well and detect that it is broken or needs an update
- On-Page Optimization Tool: Evaluate page content, meta information and internal links
- Side by side comparison: Make a side by side comparison of your web pages vs. a competitor of your choice
- Load time of a page : Analyze the average loading time and how long it takes each component of the page to be fully displayed
Seolyzer
Seolyzer is an SEO page crawl and log analysis tool that helps determine how search engines like Google view your website. Seolyzer collects the information that crawling bots leave in your server log files as they browse your website and analyzes it to identify and create your SEO KPIs . The tool also identifies error codes, redirects, and speed level page performance.
Additionally, Seoyzer can help you:
- Monitor SEO issues : Identify slow response times, error messages, and crawl volume so they can be neutralized before significant damage is done.
- Manage your unique KPIs : Analyze page performance, crawl volume, HTTP status code, active and new pages, and desktop response vs mobile response.
- SEO impact measurement : Puts into perspective the impact of SEO efforts page by page or by category.
Price : Free
BROWSEO
BROWSEO is an SEO browser that allows you to review your web page in a limited format so that you can analyze its UX and content and, at the same time, receive detailed information about its SEO . Once you enter the URL, the output will be refined into your HTML so that you can understand the page structure, optimized search terms, and other SEO-related factors .
Examples of what can be done with BROWSEO include:
- Text adjustment: Find the right point for the length of the text on the page of your websites
- Determine the number of internal and external links on your page: It allows you to see how your linking strategy is working on each page.
- See all your metainfo: Check the title tags, ALT text and meta descriptions.
Price : Free
Bing Webmaster
Microsoft Bing Webmaster gives you access to various tools that offer insight into your website such as reports, diagnostics, and SEO tools . You can make use of free SEO tools to analyze your website, manage backlinks and review keywords to ensure that your website is well optimized for organic search.
Here are some of the other things you can do with the Bing Webmaster SEO tools:
- View backlink profiles: Gives you information about your backlink profile to understand referring pages, domains and anchor links.
- Perform keyword research: Highlight keywords that are up in your audience
- Using the web scanner tool: Crawl your website and identify SEO technical errors .
- Look for SEO reports: Review any errors on your website in general and individual pages.
SEO quake
SEOquake is a Google Chrome extension that automatically checks the SEO parameters of a web page quickly and for free. This includes On-Page SEO audits , internal and external link review, real-time URL and domain comparison, and data file export.
Other functions that you can perform with SEOquake are:
- Link Analysis: Get a detailed description of how all your links are performing, including URLs, anchor text and other types of links, with the Link Examiner feature.
- Focus on the metrics that matter: You can customize SEOquake reports to show only the parameters and metrics that matter to you.
- Audit the SEO of your website: Maintains control of SEO related problems that may be found by search engines.
- Share results with people who need to see them: Export SEO analysis results in a resizable and shareable report
Price : Free
Seobility
Seobility is a free SEO checking tool . With it you can test to what extent the compared websites adhere to current SEO standards . By simply entering your URL, an analysis of your page will be carried out and you will receive advice on how you can better optimize your website.
In addition to a detailed SEO audit , you'll get access to 1000 subpage audits, email and alert reporting, as well as keyword monitoring.
Here are more of the advantages of using Seobility :
- Find technical errors: Resolve on-page SEO errors quickly to recover lost traffic and prevent future traffic drops
- Accurate SEO Score: Receive an SEO score that takes into account various web factors including meta information, page quality, link structure and more
- Meta data analysis: Understand specific SEO issues with your meta data such as meta titles/descriptions, meta tags, and incorrect or invalid names for URLs.
- Link structure tips: Understand how you can improve your page and link structure by analyzing data about your headers, external links and incorrect anchor text.
- Server error fixes: Identifies specific server errors related to any redirects, HTTP headers, or CSS/Javascript files
Price : Free
SpyFu
SpyFu is a keyword research tool for Google Ads. In addition to conducting keyword research, he helps with PPC competitive research, SEO competitive research , and creating custom lists and domains.
The tool also helps you drive traffic from your Google Ads campaigns and website, monitor paid and organic rankings on Google, Bing and Yahoo, and get trusted contact information for leads.
With SpyFu you can also:
- Download the PPC keywords of a competitor: Thanks to this data you can develop more competitive PPC strategies that can compete in the spaces reserved for ads.
- Download a competitor's SEO keywords: Similar to the previous tool described, you can use this data to develop more competitive organic keyword strategies.
- Review ranking trends: The ranking of a page for a keyword in a period of time.
- Discover keyword ideas: It gives you tips for keywords that can be used in Google Ads to increase conversion opportunities.
Price : $39/month (€35.28) Basic, $69/month (€62.42) Professional, $129/month (€116.70) Unlimited.
SE Ranking
SE Ranking is an all-in-one SEO platform that analyzes the health of your website and the ranking performance of keywords and traffic. It also provides observations about your competitors, thus helping you understand the general SEO situation and adjust your marketing strategy.
With SE Ranking you can also:
- Keyword rank check: Monitor the position of your keywords and those of your competition and provide an accurate analysis of the rank of your keywords, evaluate your SEO potential and show changes in historical data.
- Audit your Website's health: Evaluate all the pages to create a detailed report of the technicalities of your website and performance errors with executable tips to solve them
- Analysis of the competition: Investigate the dynamics of the web traffic of your competitors, ranking of keywords and other data in organic and paid searches
- Backlink analysis: Analyze any website and create a complete backlink profile report with dynamics of new and lost sites and referring domains, anchor text distribution and linked pages.
Price : $39.00/month (€35.28) for the Essential version, $89.00/month (€80.52) for the Pro version, or $189.00/month (€170.98) for the Business version.
Now that you've learned about some of the best free and paid SEO tools on the market, it's time for you to determine which option is going to help you reach your goals and start auditing, optimizing, and monitoring your website, pages, and content.
PGR Marketing & Technology can help you with the SEO of your web pages and in your strategy to optimize your positioning in search engines. Get more visibility and traffic organically to attract more Leads.
