As we have already seen in previous articles, Google considers the external links that point to your website or those that you include in your content as a key factor in positioning yourself on the search results page.
Tips and tricks that will bring you notoriety and better SEO positioning
Make your links relevant
When posting external links, don't just do it for the sake of it. Use links to other pages that are truly relevant to your readers.
Good external links tend to point to related content. It is a very good practice to link your articles to statistics pages, infographics, videos, etc.
Search engines like Google want to offer their users the results that are most relevant to their query. Therefore, when external links come from web pages that belong to the same niche, Google understands the relevance of your content and popularity, which leads to a higher SERP ranking.
Link to reputable sources
Be sure to put a link that leads to a web page that contains relevant information that is trusted and with an authority beyond any doubt.
If your links lead to pages with content that only promotes clickbait or that is not professional, it will lower your readers' trust and could negatively affect how search engines rank your content.
If you have no choice but to link to web pages with content that you don't trust enough, use do not track tags to tell search engine crawlers that the linked page should not be associated with your page.
Use hyperlink text correctly
Let's look at an example on what makes hyperlink text good or bad.
In our blog, we have an article that talks about how to create a content plan. Click here to read it.
The word “here” is what is known as the hyperlink text (anchor text) of the link. And this text is essential for search engines to read your website. Unfortunately, by using “here” as the hyperlink text, I'm doing very little to give Google knowledge about the content of the page I'm linking to.
The most correct way and that will bring us the greatest benefits would be this:
In our blog, we have an article that talks about how to create a content plan.
The second way is much better than the first for multiple reasons. First, it's easier for readers to realize that it's a link and click on it. But more important is the fact that search engines now take your text into account to know what the page is about.
So, in the hyperlink text, you should use keywords that describe the content you are linking to. Or keywords that the linked page is trying to target. However, don't overuse whole sentences for your hyperlinks, as it may look spammy and your readers may find it annoying. To do this, after including the hyperlink text, read it again. Does it seem forced, or does the link seem useful and natural?
Open your links in a new tab
That your external links open in a different tab than the one your page is in is essential for several reasons. The most significant, however, is to give the visitor greater control over browsing and improve the experience, being able to easily return to your content whenever they want, or leaving the information expansion to the end, once they have read everything. Your content.
Check the correct functioning of the links
You should regularly spend some time to check that the links in your content are not broken or outdated. This is very important because your readers find broken or outdated external links in your content, their satisfaction decreases and they may question your credibility. Use tools like Check My Links to find broken links on your website.
Create a successful external link strategy
Quality external links in your content provide more resources to your readers while helping to build your content and improve your website's reputation. If you do it correctly, the strategy of linking external content will improve your ranking on the search engine results pages.
Now it's your turn to implement these tips and make your external links work to improve your SEO positioning.
If you need help and advice in the development of your website, your content or your online marketing strategies, contact a PGR expert and give your marketing the boost it needs
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