Generating quality leads is key to the growth of any business, and TikTok has become an ideal platform for capturing the attention of new customers. With its immersive and highly engaging format, this social network allows businesses to connect authentically with their audience and enhance their digital marketing strategy.
To facilitate this process, TikTok has launched TikTok Lead Generation Ads, an advertising solution designed to attract potential customers and increase conversions effortlessly. Thanks to this tool, brands can optimise interest generation, create effective connections, and expand their customer base quickly and easily.
TikTok Lead Generation Ads is an excellent solution for any business looking to expand its reach and learn more about its audience by collecting potential customer data quickly and easily, allowing them to act on their leads immediately.
Here are some tips to get more leads on TikTok
1.- Add a link to your bio
On TikTok, the bio functions as a key business card for attracting potential customers. When a user finds your content interesting, the first thing they do is check it out. That's why including a clickable link allows you to direct traffic to your website or landing page, making lead generation easier, increasing subscribers, and promoting your brand's events.
2.- Take advantage of TikTok challenges
Participating in TikTok challenges, both organic and sponsored, is an effective strategy to increase visibility and attract potential customers. A viral challenge can expose your brand to thousands of users, especially if you’re looking to connect with a younger audience. You can join a popular challenge or create your own, encouraging your followers to share it to maximise its reach.
3.- Collaborate with TikTok influencers
Collaborating with TikTok influencers is an effective strategy to expand your reach, generate quality leads, and improve ROI. Influencer marketing outperforms traditional channels, but to capture potential customers on TikTok, micro-influencers are the best option. Their smaller, more engaged audience allows for more personal relationships, leading to greater authenticity and better opportunities to attract quality customers.
Why use TikTok Lead Generation Ads?
TikTok Lead Generation Ads is an effective and accessible alternative for capturing customers and increasing sales without raising costs. Here are its main benefits:
1.- Optimised for mobile
TikTok ads simplify customer acquisition by integrating forms within the app, avoiding redirects and optimising the mobile experience. This is key for your business as it makes it easy to convert interested users into potential customers quickly and efficiently, improving your results without friction in the process.
2.- Autofilled fields
Lead forms on TikTok allow autofill for basic user information, such as name, email, and phone number, obtained with their consent. This speeds up the process, improves the experience, and makes lead collection safe and efficient.
3.- Customisable forms
With TikTok Lead Generation Ads, you can customise the form by selecting the questions you want to ask your audience, focusing on the most relevant information for your business.
4.- Immediate access to potential customer data
The ease with which potential customers share their information on TikTok allows businesses to collect data quickly and act immediately. You can manage this data manually or automate its synchronisation with your CRM via Zapier, LeadsBridge, or a custom API. This integration ensures secure, real-time transfer, optimising marketing and sales automation, eliminating manual processes, and allowing you to nurture potential customers efficiently.
Ready to start making the most of TikTok Lead Generation Ads? At PGR Marketing & Technology, we’ll support you throughout the entire process to help you achieve your goals.
