TikTok is one of the fastest-growing social networks today, attracting numerous brands looking to promote their products to its audience.
With just over five years in existence, the platform already boasts 1.69 billion monthly active users worldwide. This figure places it close to giants like Instagram and WhatsApp (2 billion active users), YouTube (2.491 billion), and Facebook (3.049 billion).
Its global reach and dynamic nature have captured the attention of businesses, which see TikTok as an opportunity to generate leads through highly targeted ads.
What are TikTok Lead Generation Ads?
TikTok’s lead generation ads (TikTok Lead Gen) allow brands to attract and engage with leads within the platform and collect their information for the company’s website. When users tap the ad’s CTA button, they have two options to continue the process.
On one hand, users can complete an instant form within TikTok to learn more about your business, share their contact details, and express interest in your product or service. Alternatively, they can be redirected to your website, where they can submit their information directly.
The Key Benefits of TikTok Lead Generation Ads
1. Seamless Lead Capture
TikTok lead generation ads use integrated forms within the platform, making it easy for users to submit their information without interruptions. This smooth process enhances the user experience and increases conversion rates. Additionally, instant forms load faster than conventional landing pages and can be pre-filled with available user information, further optimising conversions.
2. Customisable Forms
Lead generation forms are fully adaptable to each business’s needs. They allow the collection of specific data, such as names, emails, phone numbers, or preferences, aligning with business objectives. Furthermore, customising the message and design enables more relevant and effective communication with the audience.
3. Boosting Website Traffic
Once the form is completed, users can be redirected to a website or an app download page, helping to increase traffic and conversion opportunities outside of TikTok.
4. Automating the Next Steps
Leads generated through TikTok can be directly synced with a CRM using tools like Zapier, LeadsBridge, or custom APIs. This streamlines data management and enables more efficient follow-ups.
5. Greater Control and Targeting on Your Own Website
While TikTok’s integrated forms simplify lead capture, directing users to your website can offer additional advantages. It allows for further personalisation of the user experience, the application of segmentation logic to your web form, and the collection of more detailed information based on your business needs.
6. Optimising the Lead Qualification Process
By using forms on your own website, you can structure more specific questions to better filter contacts and identify those with a stronger interest in your products or services. This helps optimise the sales team’s work and improve the quality of generated leads.
TikTok: A Golden Opportunity for B2B Lead Generation
TikTok is establishing itself as a rapidly growing platform where more industries are finding opportunities to connect with their audience. Its algorithm encourages interaction and increases the visibility of valuable and engaging content, allowing brands to reach specific audiences that might otherwise have been overlooked. Additionally, compared to more saturated networks, TikTok offers a competitive advantage by making it easier to connect with highly engaged users.
With the right strategy and engaging content, businesses can not only capture leads but also build a loyal community and strengthen their digital presence in a dynamic and ever-evolving environment.
Ready to Start Generating Leads with TikTok Ads?At PGR Marketing & Technology, we guide you through the entire process to help you achieve your goals.
