In today’s digital landscape, TikTok has emerged as a dynamic and versatile platform, offering B2B companies in the IT sector unique opportunities to generate business and expand their reach.
Although often associated with entertainment content and viral trends, TikTok has become a valuable channel for product and solution discovery, as well as for marketing and lead generation.
TikTok as a Lead Generation Tool
Contrary to popular belief, TikTok is not just for teenagers. The platform's user base is diverse and spans a wide range of age groups, including professionals and decision-makers in the IT sector. According to Teba Lorenzo, Director of Brand Relations at TikTok Spain, a significant percentage of TikTok users are between 25 and 44 years old, making them a relevant target audience for B2B companies.
How Can B2B IT Companies Use TikTok to Generate Business?
1.- Creative Content Marketing
TikTok enables companies to showcase their expertise and solutions in an engaging and entertaining way. Short explanatory videos, product demonstrations, expert interviews, and behind-the-scenes content can generate interest and engagement.
2.- Targeted Advertising
TikTok offers highly segmented advertising options, allowing businesses to reach their specific target audience within the IT sector.
3.- Influencer Marketing
Collaborating with relevant influencers in the IT sector can amplify a company's message and reach a wider audience.
4.- Lead Generation
TikTok can be used to drive traffic to specific landing pages where users can sign up for more information or request a demo.
Examples of Tech Partners and Manufacturers with Successful TikTok Strategies
* Hardware Manufacturers
Companies such as Dell, HP, and Intel have used TikTok to showcase their products in a creative and engaging way, reaching a broader audience and generating interest in their solutions.
* Software Companies
Brands like Adobe, Microsoft, and Salesforce have created educational and entertaining content on TikTok, sharing tips and tricks about their products and generating qualified leads.
* IT Service Providers
Companies such as Accenture, IBM, and Cisco have leveraged TikTok to demonstrate their expertise and leadership in the IT sector, sharing content about tech trends and innovative solutions.
* TikTok as a Search Tool
Beyond being a marketing platform, TikTok has also become a popular search tool. Users turn to TikTok to discover new products, services, and solutions, including those in the IT sector. By optimising content with relevant keywords and specific hashtags, companies can increase their visibility and attract potential customers searching for solutions on TikTok.
How Can B2B IT Companies Optimise Their TikTok Presence for Search?
* Keyword Research
Identify the keywords your target audience uses to search for solutions in the IT sector.
* Relevant Hashtags
Use popular and industry-specific hashtags to increase content visibility.
* Informative Content
Create videos that answer common questions and offer solutions to the challenges faced by your target audience.
PGR: Years of Experience in Social Media Lead Generation, Including TikTok
At PGR, we have been using social media, including TikTok, for years to generate leads and drive business. We have developed effective strategies that allow us to reach our target audience in the IT sector and generate interest in our products and services. Our experience with TikTok has shown us that this platform can be a valuable tool for B2B companies looking to expand their reach and generate business.
While TikTok offers many opportunities, it also presents challenges. Creating high-quality content requires time, creativity, and an understanding of the platform. Additionally, it is important to consider that not all IT sector target audiences may be present on TikTok.
TikTok has become a powerful tool for B2B IT companies looking to generate business and expand their reach. By using creative content marketing strategies, targeted advertising, and search optimisation, companies can harness TikTok’s potential to reach a relevant audience and generate valuable leads. While challenges exist, the potential benefits make TikTok a worthwhile consideration as part of a comprehensive digital marketing strategy.
Want to Leverage TikTok’s Potential to Generate Leads and Grow Your IT Business?
At PGR Marketing & Technology, we have the experience and strategies needed to help you launch effective TikTok campaigns, maximising your reach and connecting with key decision-makers.
Contact us today and discover how we can boost your B2B marketing strategy on TikTok. Let’s grow your business together!
