Generative AI is revolutionizing the B2B sales cycle by offering tools that increase salespeople’s productivity and efficiency.
While the essence of selling is about building relationships of trust and minimizing friction, generative AI makes it easier to optimize these processes through data analysis and automation . This allows salespeople to focus more on customer interaction and less on administrative tasks.
Projections indicate that implementing generative AI can increase productivity in sales and marketing by $0.8-1.2 trillion. Companies that have adopted technologies such as automation and data analytics have improved their operational efficiency, allowing more time for customer interactions. Although only 21% of business leaders have fully implemented generative AI , according to McKinsey , interest in the technology is growing.
How generative AI is improving B2B sales in the tech sector
According to McKinsey, generative AI is helping IT B2B sales to:
1.- Increase efficiency
Generative AI is transforming the B2B technology sector by maximizing efficiency and opening up new growth opportunities. First, this technology redefines productivity. By automating repetitive and operational tasks, it allows sales teams to focus on high-value interactions, such as building trusted relationships with customers.
Second, AI improves resource allocation through accurate analytics that anticipate demand, helping sellers prioritize opportunities with the highest return potential.
Additionally, AI-powered research makes it easier for sellers to quickly gain the necessary knowledge about products and trends, removing barriers to prior experience and reducing lead time.
2.- Open new markets
Another notable impact of generative AI is the opening of new markets and segments. By analyzing internal and external reactions (such as social media reviews or customer feedback) in real time , it enables the identification of trends that support product development and expansion into unexplored markets.
This technology also offers personalized recommendations at every stage of the sales process, optimizing messaging accuracy and contact timing.
3.- Restructure the traditional sales model
Finally, generative AI restructures the traditional sales model, integrating itself as an indispensable assistant in daily operations. Increasingly, it takes on tasks such as customer follow-up, negotiations and initial consultations, reserving human contact for more complex or strategic interactions.
With the support of AI , sales teams can take a long-term approach, prioritizing customer success and thus generating more stable and profitable relationships.
Implement generative AI in your B2B sales
For technology companies to take advantage of generative AI in B2B sales, it is vital to adapt to new market expectations. This technology increases productivity , allowing sales teams to focus on building strong relationships and offering personalized solutions. A long-term strategy based on collaboration and added value will be key.
Generative AI also empowers customers, who expect instant responses and 24/7 self-service. Companies that adopt an agile mindset and adjust their technological infrastructure will respond better to these demands, gaining a competitive advantage and positioning themselves as leading suppliers in an increasingly demanding market.
If you want to take full advantage of the potential of generative AI in B2B sales in the technology sector, PGR Marketing & Tecnología can help you achieve it.
