Generative artificial intelligence has marked a before and after in our society and has allowed the creation of tools that simplify and optimize various daily tasks.
In the field of marketing , these technologies have gained great importance, transforming the way companies interact with their customers and develop their strategies, which has led to a significant increase in efficiency and productivity. Here we show you some of the most effective tools in this area.
Types of AI tools to increase your company's marketing productivity
1.- Tools to summarize content
Summarization tools make it easy to get to the most important information without having to deal with long, complex documents. By analyzing the content for you, they save you time by giving you a condensed version with the essential data for your work.
Beyond the market leaders, ChatGPT from OpenAI and Gemini from Google , there are specific tools that have become essential for many professionals to increase their productivity when summarizing content. Writesonic , to easily summarize essays, articles and research papers, or Editpad , which allows you to create summaries that can be copied and downloaded, are some of the most popular examples.
In marketing, an AI-powered content summarization tool is especially useful because it allows you to extract key insights from campaigns, market analysis, and customer research quickly and efficiently.
2.- Tools to learn and understand
Comprehension tools allow you to acquire new knowledge and develop skills more efficiently. They are responsible for finding the necessary information at a speed that, if done manually, would help you absorb and master the content more quickly.
ClickUp Brain is able to answer detailed questions about tasks, documents, and people, using information from any project linked to its platform.
In marketing, insights tools are valuable because they allow you to process and analyze large amounts of information quickly and efficiently. By finding and organizing key data about campaigns, customers, and market trends, they make it easier to identify relevant patterns and opportunities.
3.- Tools to create content
Content creation tools are a great help in overcoming the challenge of facing a blank page in the creative process. Artificial intelligence can inspire by suggesting ideas that make it easier to get started. These suggestions can serve as a basis for developing the work, allowing you to discard those that are not convincing and focus on those that are considered promising.
AI Wordsmith is one of the most popular AI content creation tools, aside from ChatGPT and Gemini.
In marketing, an AI-powered content creation tool is particularly useful for generating copy, blog posts, product descriptions, and social media posts quickly and effectively. These tools can offer innovative ideas and adapt content to different formats and audiences, helping to keep campaigns fresh and relevant.
4.- Automate tasks
Automation is based on training artificial intelligence to carry out manual tasks autonomously. Although this procedure requires more time and skill compared to other methods, it can free people from more repetitive activities, allowing them to focus on tasks that add greater value to their career or business.
Many tools have emerged that leverage AI to automate tasks, but among those with the most critical mass are Zapier , perfect for creating custom automations that autonomously execute tasks when certain conditions are met, and Make , very useful for analyzing data, optimizing how processes work in a business, and predicting the results that could be expected in the future.
In marketing, automation is essential to manage repetitive campaigns and tasks efficiently, saving time and effort. Automating processes such as audience segmentation, personalized emails, and results analysis allows teams to focus on creative strategies and decisions based on accurate data.
Do you want to start using AI-based tools to increase the productivity of your company's marketing team? At PGR Marketing & Tecnología we will accompany you throughout the entire process to achieve this.
