If your goal is to increase your sales using LinkedIn , you've come to the right place. Although this social network is primarily known as a networking platform, it actually offers a variety of powerful tools that can boost your sales efforts.
With a deeper command of these features, you will be able to convert casual connections into potential clients, making the most of every business opportunity.
The challenge is that many of these features are little known to the general public, which means that they are not always used to their full potential . It's like having a state-of-the-art smartphone and not taking advantage of all its advanced applications, limiting yourself to making calls only.
Taking advantage of these tools can make a difference in your sales strategy.
The ten tricks you should know about LinkedIn
1.- Take advantage of your competitors' audience
LinkedIn allows you to identify your competitors' followers, turning them into potential customers. By using the " Followers of " filter, you can access people interested in similar products. Interacting with this audience offers you new sales opportunities.
Simply search for the target profile, apply filters, and add the name of your competitors' company in the corresponding field.
2.- Get references from current connections
Your existing LinkedIn contacts can be your best allies. Use them to get warm introductions to potential prospects. Insert your connection's name into the " Contacts of " filter to expand your network and build trust from the start of your sales process.
Find your target profile, apply all filters, and add your contact's name in the corresponding field to explore contacts linked to key people within your organization.
3.- Sell to old clients in your new company
You can leverage relationships with previous clients by using the “ Previous Company ” filter on LinkedIn . This allows you to identify those who have switched to new companies and reconnect with them, introducing them to solutions they already trust.
Simply go to the “ Sales ” tab, choose “ Lead Filters ,” use the “ Previous Company ” filter, and enter the names of your clients’ previous companies using Boolean operators . This helps you leverage previous connections and expand your network.
4.- Optimize and organize your potential clients with Sales Navigator and advanced filters
Efficient lead management is key to successful sales communication. With LinkedIn ’s paid Sales Navigator feature, you can create custom lists based on your ideal customer profile (ICP), specify technologies used by your prospects, apply filters for recent funding or appropriate department size, and ensure your efforts are aligned with the highest potential opportunities.
This organization improves the tracking and opportunities to convert leads into customers. Simply access Sales Navigator, create a custom list and add relevant leads using the most appropriate filters according to your criteria.
5.- Use account-based sales tactics
Align your sales and marketing efforts with Account-Based Selling. Filter leads by saved accounts, share custom lists with your teams, and add notes to organize information. This coordinated, high-potential customer-focused approach improves the effectiveness of your strategies and drives better results.
6.- Monitoring job changes
Stay on top of your prospects' career changes to rekindle relationships. Regularly review your lists and congratulate prospects when they change jobs, which will position you as an attentive salesperson.
7.- Set lead magnets on your profile
Attract valuable leads by offering lead magnets on your LinkedIn profile . Create relevant content like eBooks or guides, share it on your profile with a clear call to action, and then pin it as featured content. This will increase visibility and attract leads interested in your resources.
Do you want to start taking full advantage of LinkedIn's potential for sales? At PGR Marketing & Technology we can help you achieve this.
