LinkedIn is a leader in social marketing, especially B2B lead generation . A recent survey revealed that 86% of B2B marketers prefer this social network for their social media marketing campaigns . With its focus on professional connection, LinkedIn offers a unique opportunity to reach potential customers in a highly relevant environment.
Why does LinkedIn dominate lead generation?
LinkedIn dominates lead generation for three reasons:
- Extremely Active Users with High Purchasing Power: The platform has over 300 million monthly active users, many of whom are high-level influencers and decision-makers, particularly in technical leadership roles.
- More leads for less: Compared to other paid ad channels, LinkedIn is much more effective and generates more value per ad spend.
- Multiple Marketing Options: LinkedIn features a variety of advertising tools designed to boost engagement, open rates, and lead generation.
LinkedIn 's user demographics, professional atmosphere, and technical features make it the ideal platform for generating leads for the products your company offers.
How to generate leads for your products with LinkedIn Ads?
Let's look at the top five advertising propositions you can use on LinkedIn to generate leads that buy your products:
1.- Sponsored content
Content promotion broadens your reach while narrowing your target audience. Doing so can increase brand awareness, attract a following, and generate valuable leads.
2.- Sponsored messages
It is the most direct way to capture leads or contact cold doors because this type of campaign allows you to send messages to any user on the platform and do it in a personalized way.
3.- Text ads
Text ads are placed at the top of the feed (just below the menu) as a single sentence or in the right side panel in the "Promoted" section. They are very good for advertising products to desktop users, but they are not visible on mobile devices. This is one of the reasons why it is recommended to combine the campaign with those of sponsored content.
4.- Dynamic ads
Dynamic ads appear on the right side of the feed. They intrigue and engage audiences with a touch of personalization by displaying the user's profile data (photo, company name, job title, etc.) in the ad. By default, dynamic ads pull data from the audience profile and embed it in the ad text. But some people may find it too intrusive. They mostly work for users who connect from the desktop version. Therefore, it must be complemented with other campaigns.
5.- Lead generation forms
Lead generation forms make it easy to capture and manage leads, measure your campaign performance, and increase conversion potential. Plus, the campaign costs nothing and instead brings immense value to your lead generation efforts. So lead generation forms are definitely worth considering in your LinkedIn campaigns .
For all of the above, we can ensure that LinkedIn Ads is a very suitable tool for companies seeking to reach leads in a highly relevant environment.
If you are interested in starting a LinkedIn Ads campaign, at PGR Marketing & Tecnología we can help you achieve it.
