LinkedIn has become the professional social network par excellence, with more than 900 million users from more than 200 countries. LinkedIn allows you to connect with key people in your industry, discover new career opportunities, and make valuable contacts around the world.
If you need to improve the commercial results of your company, LinkedIn should be one of your strategies to promote this year. In our article today we want to show you the main news of this professional social network. Discover some of the improvements that LinkedIn has recently implemented to help you capture leads and convert them into customers.
What are the new benefits offered by LinkedIn?
Professionals are currently taking advantage of the following advantages offered by this leading social network in the business field:
1.- Greater visibility of the newsletters
Now the newsletters are incorporated into the searches that users do as part of the profile and they can subscribe directly if they consider it appropriate. In addition, the social network also offers new tabs that further increase its visibility.
Electronic bulletins integrated into user searches offer a more efficient and comfortable way to stay up to date with information of interest. Subscribers can regularly receive relevant information, news, promotions or exclusive discounts in their inbox without having to actively search the platform.
Also, with the introduction of new tabs on the social network, users can quickly access relevant information on a single platform. This simplifies the search process and makes the user experience more satisfying and engaging.
2.- Better SEO
The SEO configuration has improved and now it is easier for the contents of the social network to be found from the search engines.
This configuration offers professionals an opportunity to improve the position of the content in the search results and thus increase organic traffic to the professional profile or page. In addition, this also means that the content of the social network can appear in searches related to your brand, products or services, even for users who are not directly on the platform.
3.- Increase in the utility of hashtags
Although traditionally hashtags were not well explored on LinkedIn , now they are. In recent weeks, we can see how hashtags will allow professionals to be found by topic.
When relevant and appropriate hashtags are used in the content of the social network, it facilitates the indexing of that content by LinkedIn and search engines. In this way, users who are looking for topics related to the professional's content will be able to find your brand more easily.
4.- New profile analysis tool
With this resource, users can obtain more valuable information about the interest their profiles arouse in the rest of the members of the social network and the impact of the publications.
This tool also offers users the ability to get detailed information about the type of audience they are attracting and how they are engaging with their posts. This information is very valuable for professionals looking to improve their presence on the social network and adapt their content to the needs and preferences of their audience.
Contact our Social Selling experts at PGR Marketing & Technology and let us help you improve your LinkedIn strategy.
