Mobile devices have enormous potential for marketing as they are in almost every pocket. Google knows this and for some time now has launched a feature to suggest relevant content for the user directly to their device. This is Google Discover and more and more companies are using it to promote their content.
What is Google Discover?
Google Discover is an exclusive functionality offered by the search engine for mobile devices. From the Chrome browser, all those who have this functionality activated (it is initially activated by default on Android devices) can access a set of content that Google has selected based on a series of personalized preferences.
Google recommendations are related to browsing history, interaction with applications and other Google environments that the user has visited. All the content displayed in this space is quality, reliable and has great value.
Why is it such an interesting tool for marketing?
Companies are increasingly taking advantage of the potential of Google Discover for their marketing actions because it is a very interesting complement to search results to find topics that have sparked interest in the public.
In addition, it is a tool that allows you to know to what extent the in-depth and quality content generated by a company is of interest to the user.
They are also increasingly using this solution to increase the authority of the website and improve their organic positioning , since these aspects increase with impressions and clicks on this platform.
On the other hand, it must be added that companies disseminate content on this platform to increase referred traffic and the popularity of the websites.
Finally, as a conclusion, it is worth mentioning that companies want to appear on Discover to differentiate themselves from the competition and increase their recognition in the sector.
So, once we have told you about the benefits of appearing on Google Discover , let's see what you can do to appear on this platform.
What can you do to appear on Google Discover?
As experts in online marketing and organic positioning that we are, we can affirm that you must take into account the following aspects so that your brand's content appears on this platform:
1- Creation of unique, useful and truthful content.
This is the number one rule to appear in first position in the Google search engine and it was not going to be any less in Google Discover .
2.- Quality photos and videos.
Google Discover offers relevant content in a very visual section and, for this reason, quality photos and videos will look better and will increase the relevance of the content.
3.- Mobile-friendly format.
It is an exclusive functionality of mobile phones, so the content that is best seen on these devices will be the ones that the platform will choose to display.
4.- Balance between timeliness and timelessness.
On this platform, current events are very important, but also more contextual information. Combining news that covers the hottest news with information that allows you to delve deeper into a topic will increase your chances of appearing on Discover .
5.- Use of other broadcast channels.
Another of the criteria that the platform has to include content is success on social networks , so content will always have a better chance of appearing on Google Discover if it is spread through the networks than one that does not.
Are you looking for an ally to start a content strategy that allows you to appear on Google Discover? At PGR Marketing & Technology we have experts in online marketing and positioning so you can catapult your content to the top of Google stardom.
