Do you want to give your marketing campaigns a twist and increase your potential customer base? Get ready to discover the power of lead generation on Linkedin . To do so, forms are essential. You are just a few steps away from capturing the attention of your future customers. Are you ready to venture down a path full of possibilities?
Lead generation is a key aspect of any marketing strategy. With a lead generation goal, you can use an existing form or create a new one to collect valuable information from potential customers.
If you choose lead generation as the goal of your Linkedin campaign, you'll be able to attach an existing custom lead generation form to your ad creative or create a new one.
When a member clicks on your ad's call-to-action (CTA), a native digital form will open.
Linkedin Lead Gen Forms are a great solution for marketers looking for qualified leads.
What are Linkedin Lead Gen Forms and what do they offer?
Lead Gen Forms are pre-filled, customizable forms with LinkedIn profile data that can be added to your sponsored content or newsletter.
They help marketers collect high-quality leads and provide an easy way for businesses to gather the data they need to easily (one click) identify a lead.
They also make it easy to track the return on investment (ROI) of your campaigns, with cost per lead, form completion rate, and conversion reporting .
You can use lead generation forms to offer content such as whitepapers and ebooks, event registration or newsletter subscriptions, and provide discounts, among others .
How to start managing a lead generation campaign on Linkedin?
Getting started with lead generation forms is very easy. You just have to start a session in the ad platform of the Linkedin advertising campaign manager "Campaign Manager".
In the campaign manager you will have to select the account and the campaign group for which you want to create the form and click on create campaign. Then you will have to select the lead generation objective, configure the target audience, the ad format and then choose the format of your ad, set the budget, the duration of the ad and little else. As simple as that.
Why is Linkedin key in your B2B lead generation marketing strategy?
We show you, below, why Linkedin is considered a great B2B marketing tool:
1.- On LinkedIn you can reach influential people
LinkedIn has a huge professional database and this makes it a great place to reach high-value leads when promoting products or services.
2.- LinkedIn is a traffic generation tool
According to Linkedin Business, LinkedIn is the number one network used by B2B marketers to distribute content, followed by Twitter and Facebook. Specifically, there are nine billion content impressions on LinkedIn feeds each month.
3.- LinkedIn generates leads and sales
One report revealed that 80% of B2B leads come from LinkedIn, compared to 13% from Twitter and 7% from Facebook. This means that Linkedin is not just a place to connect with potential leads and share content with them, but also a platform where you can generate leads for your business.
PGR Marketing & Tecnología is your ally so that you can take full advantage of LinkedIn's lead generation advertising campaigns. Seize it!
