Loyalty of our subscribers is very important to generate sales opportunities. However, we cannot ignore l. In this article, we will show you 5 techniques that you should apply to get new potential clients to approach your company.
But first we will show you the different stages in the lead generation process .
What is the path that a contact follows in the lead generation process?
Lead generation consists of four stages: acquisition, conversion, sale and satisfaction and loyalty, and in each of the different stages of lead generation the user evolves from being a stranger at the beginning to becoming a loyal subscriber at the end. At each stage, specific actions are carried out to provide what they require at that moment, with the aim of offering value in an effective and personalized way.
In the recruitment stage you can use five techniques that work to generate leads.
What can you do to generate leads?
With these techniques you will receive contacts interested in your products or services:
1.- Advertising on social networks
Social networks are an effective tool for generating leads by connecting with our target audience, whether in personal or business contexts. For example, on LinkedIn, we may use forms to reach specific users and offer valuable content in exchange for their personal information, turning them into potential leads.
2.- Create valuable content
Content creation is a key strategy, but it requires adapting to the brand's actions and being attractive to retain the attention of subscribers. It is essential to know your audience and provide high-value content that they find interesting and relevant.
3.- Landing pages
Landing pages are valuable tools that direct visitors to a specific page where they can easily access the information or content they want to find, instead of taking them to the main page of the website.
4.- CTA (Call to Action)
They are essential elements to facilitate user interaction with our brand. These buttons or links guide users to take specific actions that our content suggests, ensuring a simple way to contact or respond to our proposals.
5.- Contact form
These elements are essential in lead generation , as they provide valuable, user-specific information for effective ranking. However, it is important to be selective in the data requested in the forms to avoid appearing intrusive.
Why is lead generation important?
Apart from identifying potential clients, lead generation is important for the following reasons:
1.- Improve sales efficiency
By targeting people who have already shown interest in your offer, your sales efforts become more effective. This reduces the time and resources spent on leads who aren't really interested in what you offer.
2.- Allows personalized campaigns
With the information you get from your leads, you can personalize your messages and offers to meet their specific needs and wants. This increases the relevance of your communication and strengthens the relationship with the client.
3.- Increase loyalty
Lead generation is not only about acquiring new customers, but also about retaining them. By maintaining constant communication with your leads, you can turn them into loyal customers and promoters of your brand.
At PGR Marketing & Technology we help you draw up a lead generation strategy so you can increase sales.
