What is ZoomInfo is a recurring question for those who want to know the functionalities of this software. We explain in more detail what it consists of and its main characteristics.
What is ZoomInfo and how does it work?
ZoomInfo is a business database management platform that is designed for the B2B segment. Those in charge of the commercial department have timely information about their potential customers, which increases the chances of conversion.
What ZoomInfo does is provide the information and, from there, you have everything you need to classify it as you wish. The most important thing, and what makes the difference with respect to other systems, is that it follows demanding security standards and that there is no collision with data protection legislation. In addition, you have the option of integrating it with other types of software, if you wish.
There are numerous variants, depending on your needs: SalesOS, MarketingOS, TalentOS or OperationsOS. It is possible to use this software on desktop computers and mobile devices (app). If, from your business, you want to get clients from other businesses, you are interested.
The features of ZoomInfo
ZoomInfo has several features that you may find very useful. And you have to take them into account to assess the different possibilities it has for your business. You want to know more? These are the most important items:
1. Use of artificial intelligence for information analysis
The use of artificial intelligence is one of the advantages of this tool. For example, thanks to Big Data, you can find what you need. Not surprisingly, ZoomInfo's main activity is that: analyze data and classify it so that you don't waste time. For this reason, working with this software is a very interesting option.
2. What is Zoominfo: Database with global information
Building your database with ZoomInfo is extremely easy because the information is automatically classified. In this way, you can establish a profile of your potential clients with all the information you need. In addition, you can include different items to make the process easier.
One of the problems is accessing useful information that complies with data legislation : don't worry! This tool allows you to do it. The numbers are eloquent: more than 220,000 high-quality professional profiles, more than 150,000 email addresses and more than 100,000 company profiles.
What ZoomInfo does is check these profiles, verify and classify them. In this way, you will save precious time in the search for suitable profiles for your company.
3. Quick search system
Another of the distinctive elements of the software is that you can quickly search for what you need to structure your databases. Advanced search features are included, making it easy to perform search and query tasks. Time is money, and in this case you will not have problems for it.
4. Integration with other platforms
Integration with other platforms is ideal if you want to get the most out of ZoomInfo. For example, you can integrate with HubSpot , Salesforce, Marketo, among others. Consequently, it is a very interesting alternative because it offers versatility in this regard. Not surprisingly, working together with an ERP is convenient.
5. Scalability
Scalability is another advantage of this tool, because you can integrate new features. For example, it is possible to include a conversational function (Chat), communication automation (Engage) and conversation intelligence (Chorus). Consequently, if you need more software according to your needs, you can incorporate it.
Knowing what ZoomInfo is is essential to see how you can take advantage of it. And if you have the intention of finding new B2B clients, it is a software that interests you.
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