Events have undergone changes in recent years and the pandemic has contributed to this transformation .
At PGR Marketing y Tecnología we show you, below, the most outstanding trends for IT events that you can expect this year.
1.- In-person
With the restrictions abandoned, the challenge now for companies is to create personalized and memorable experiences for attendees.
Companies should strive to offer personalized experiences, tailored to the needs and preferences of attendees, to create an environment in which they can feel comfortable and actively participate.
2.- Hybridization
Although it is true that face-to-face is gaining ground again, companies are realizing that technology is a great ally to expand the reach of an event .
Thus, although attendees are rewarded with face-to-face experiences that they will only be able to perceive if they attend physically, the session will also be offered to everyone via streaming.
But, the technology, in addition to increasing the reach, is also used to do routine tasks and to obtain valuable information from events . In this sense, artificial intelligence is used for registration automation, interaction through chatbots , profile verification, real-time translations, data analysis and comments on social networks.
3.- Sustainability
Society is increasingly aware of climate change and in the field of events it is concerned that these are more sustainable and pollute less. Their greater commitment to sustainability makes them seek to reduce the environmental impact they generate.
In this way, the consumption of paper and the amount of waste generated are reduced, which contributes to the preservation of the environment. Other sustainable measures are also being implemented, such as the use of reusable materials, the reduction of the carbon footprint in transport, the use of renewable energy and the elimination of food and beverages packaged in plastic. All this translates into greater awareness and responsibility on the part of event organizers and attendees, which in turn contributes to a more sustainable and environmentally responsible future.
4.- Spaces with added value
If we have learned anything from the pandemic, it is that to communicate a message to a large audience it is not necessary to summon thousands of people to attend an event . We can do this through online channels. In the physical event we must provide an added value that compensates for their displacement to the place.
Now those more dynamic and immersive spaces where participants can carry out activities in groups or individually, but can be protagonists of the session, are more widely accepted.
5.- Sensory experiences
Finally, another trend that is increasingly present in company events is the search for sensory experiences. A classic that never fails are gastronomic tastings, but there is also an increasing choice to take care of other senses such as smell with immersive experiences that explore this sense.
In general, the trend towards the search for sensory experiences in company events is changing the way in which these events are conceived and organized . Companies are looking for innovative ways to engage their target audience and create experiences that are memorable and unique.
At PGR Marketing and Technology we can help you organize your IT event according to these trends so that it is a success.
