China is one of the largest markets in the world, with a population of 1.412 million registered in 2021, according to World Bank data. This is why it arouses a lot of interest from companies from all sectors and also from those that operate in the digital universe. Especially since 73.1% of the total population of that country is an Internet user.
All the potential that this nation has has caused an increase in the fascination of companies with Chinese social networks .
Each of these platforms offers unique features and functionality, making them attractive to both individual users and businesses and brands looking to expand their online presence. In this article we show you, below, the main Chinese social networks .
What are the Chinese social networks that arouse the most interest?
1.- Douyin (Tik Tok in China)
This network is the Chinese version of the Tik Tok social network and is one of the largest Chinese social media platforms to date, with over 1 billion monthly active users worldwide.
This platform is based on broadcasting short user-generated video content, often accompanied by music or lip-syncing. The users are mostly Gen Z and Millennial people and they have stimulated thousands of influencers.
2.- Kuaishou
It is a popular live streaming app and compared to Douyin, Kuaishou is more popular among older users who live outside of big cities. His initial popularity came from videos of rural Chinese life.
It also relies more on e-commerce revenue than ad revenue compared to its main competitor. Unlike Douyin, Kuaishou's algorithm rewards content creators who have a highly engaged user base.
3.- Xiaohonghu
It is an e-commerce and social media platform and has been described by some as China's answer to Instagram.
The app allows users and influencers to post, discover and share product reviews, most often related to beauty and health.
Travel bloggers also regularly post content about tourism and leisure destinations on the platform.
4.- Weibo
This social network is known as China's Twitter because it is a microblogging platform.
Users of the same have a 140 character limit on posts and can include images and emojis in their content. They can also tag other users, have individual conversations, create Stories (sort of like Instagram Stories) and add hashtags.
5.- WeChat
It is an instant messaging channel similar to WhatsApp and Telegram that has the particularity that to create an account you must find an existing user and scan the QR code provided.
It is a social network that companies use for commercial promotion because it allows them to create business accounts and add followers or future followers to the account. Many accounts have a special purpose, such as offers, subscriptions, etc. WeChat widgets allow people to use business account services like calling a taxi, booking hospital appointments, or paying bills.
Precisely, one of the successes of this platform is that its payment system is very simple. By simply scanning a WeChat QR code, users can pay for products through their own wallet.
At PGR Marketing & Technology we can help you draw up a Chinese social media strategy for companies in Spain for the Chinese public, and even make yourself known in China.
