Artificial Intelligence (AI) is unleashing an economic revolution and transforming projects in a wide range of fields. Among them, marketing stands out as one of the most dynamic and productive.
Currently, innovative platforms are capitalizing on the power of generative AI to enhance marketing processes in different approaches.
What are the most prominent approaches to developing AI projects?
1.- CRM
An AI-powered CRM is an innovative tool that helps businesses understand, attract and retain customers more effectively. By combining artificial intelligence and customer relationship management, this type of software transforms the way companies interact with customers. Instead of simply storing data, an AI-based CRM analyzes, predicts and automates interactions in real time, providing a competitive advantage in the market.
Some of the pioneering platforms are Hubspot CRM , Salesforce AI or Zoho CRM.
2.- Content Optimization and SEO
SEO is crucial in digital marketing, as it offers various applications to promote brands , from improving web architecture to using social networks. However, its complexity lies in the analysis of large amounts of data. With the advent of machine learning, AI SEO tools have emerged that automate complex tasks, allowing specialists to focus on creative and strategic aspects.
Some of the pioneering platforms are: Frase.io, Scalenut or diib.
3.- Predictive analysis and audience segmentation
AI has powered predictive analytics and audience segmentation to provide marketers with the tools needed to better understand their audience and anticipate their future behaviors. Through the use of artificial intelligence algorithms and advanced data analysis techniques, these platforms make it possible to identify behavioral patterns, predict trends, and segment audiences more accurately.
Some of the featured platforms are: IBM Watson Customer Experience Analytics and Adobe Analytics.
4.- Analysis of audience feedback on social networks
Analyzing audience feedback on social networks is essential to understand how publications are being received by the target audience. These tools, powered by AI, allow you to gain deep insight into the opinions and feelings expressed by your audience in the comments of your posts and allow you to comprehensively analyze both your posts and the associated comments, providing you with valuable information about how your content is doing. being perceived by your audience.
Some of the platforms are: Brandwatch, Talkwalker or Lexalytics.
5.- Customer service
Customer service with AI offers an effective solution to expand service capacity without overloading the team. As businesses grow and acquire more customers, the volume of queries and tickets can increase exponentially, challenging the support team's ability to maintain fast, personalized service. In this scenario, the use of AI-based customer service software becomes invaluable.
Imagine having a digital assistant handle routine tasks and common customer questions, freeing up your support team to focus on more complex and strategic queries. With AI, businesses can deliver efficient and personalized customer service, even during times of high demand, thereby improving customer experience and operational efficiency.
Do you want to improve your company's marketing with AI? At PGR Marketing & Technology we help you achieve it.
