The design of your emails is essential to captivate your clients and leads . It should be visually appealing and fit perfectly on devices such as desktop computers, smartphones and tablets. However, we know that achieving this can be a challenge, especially if you have a small team and limited resources. In this article, we'll explore effective strategies to improve your email design and stand out in your recipients' inboxes.
How to improve email design?
Here's everything you need to keep in mind to make your emails stand out:
1.- Use professional templates
Take advantage of the design tools offered by email marketing platforms . These tools typically include a variety of templates designed to attract attention and increase conversion. Choose one that fits your brand and message, and customize it to your needs.
2.- Bet on simplicity
Sometimes less is more in email design . A clean and simple design can be more impressive than an overloaded one. Consider using a one- or two-column structure to organize your content. Highlight your brand logo and use a clear and unambiguous call to action (CTA) . Simplicity makes it easier to read and understand the message.
3.- Apply contrast
Contrast is key, especially for readers scanning email . Important elements, like the CTA, should generally stand out from the rest of the email . Proper contrast not only improves usability and user experience, but can also increase conversion rates. However, it is important to use contrast in a balanced way so as not to visually overload the email or distract recipients from essential information.
4.- Includes impressive images
Using striking images in emails can be an effective strategy to improve the design and increase the effectiveness of your email marketing campaigns . However, it is important to use images appropriately and strategically. For example, it is essential to optimize images so that they do not slow down email loading . Use high-quality images, but make sure they are in a format and size suitable for the web.
5.- Optimize for mobile devices
Nowadays, the vast majority of your customers are going to open your emails from their mobile devices, so it's a good idea to use an email design that adapts perfectly to all types of screens. Desktop ones, but also smaller or medium ones like tablet ones.
6.- Enter the name of the sender
The sender name in an email plays a key role in email design, as it influences open rates as it is linked to trust. Recipients often look first at the sender's name to determine if the email is legitimate or spam. To strengthen trust and brand identity, it is essential to incorporate branding into the sender name, whether using the company name or personalizing it with an employee's name. This can lead to greater engagement with readers.
Additionally, some companies use different names to differentiate departments or types of emails, but the crucial thing is that the name reflects a real name, not just an email address .
Do you want to improve the impact of your emails? At PGR Marketing & Technology we can help you achieve this.
