Email marketing is a lead generation strategy that, if masterfully executed, can become a lethal weapon in attracting an enthralled audience and boosting your revenue. But, you should know how it works before you start sending the messages. In this article we will teach you everything about how to generate leads from the ICT sector through email .
First steps to generate leads through email marketing
The first thing you will need to do is build a list of potential customers and then strategize how to get the emails.
Next, we explain how to collect email addresses:
1.- Create a landing page and request emails in exchange for rewards
You have several methods to collect email addresses. You can start by creating a landing page that captures the email addresses of your website visitors and incentivizing people to sign up by offering a free download or discount coupon.
2.- Launch a contest for an object of value for the ICT sector
Another way to grow your email list is to run a contest. One of the most effective is to offer a gift in exchange for your email address.
3.- Promote your newsletter through your website
You can also capture emails from the visits your website receives or from the public you reach with ad campaigns on Google or on social networks like Facebook or Instagram.
4.- Offer exclusive content and discounts in exchange for an email
Also, another strategy to get potential customers to leave your email is by offering exclusive content and discounts to existing website visitors.
Once you already have a first list of contacts from the ICT sector, you should start designing the email that you will send them.
Start with an attractive email subject
The next step in your lead generation strategy for the IT sector is to persuade your contacts to open the email you have sent them. Make sure the subject line is compelling and relevant to your audience.
Play around until you find a sentence that is open ended. This will help ensure that your emails are seen. Good email subject lines are short and descriptive.
Personalize emails
Personalized emails are one of the most effective ways to generate leads through email marketing . When you send a personalized email, include specific information for your leads. In this way, you will be able to create a connection between the recipient and your product or service, which will increase the chances that they will respond to your CTA or call to action.
It is important to personalize your messages to get the most out of them. Your customers appreciate that you take the time to address them by name and mention something specific about their interests. You can also include a link to a custom landing page where they can learn more about your product or service.
Tips for launching a lead generation campaign for the ICT sector
Before starting an email lead generation campaign , you should keep the following recommendations in mind:
- Send an email every day during the first week to be able to know which one is the one that has the most acceptance of your emails.
- Includes a link to unsubscribe from the distribution list.
- Monitor email metrics
At PGR, your marketing company for the ICT sector, we can advise you so that your next email lead generation campaign is successful.
