In the midst of the era of social networks , email continues to be one of the main communication tools for companies and one of the best ways to reach potential customers, thanks to Email Marketing.
According to ReportLinker, the global E-mail Marketing market will reach 17.9 billion dollars by 2027. A figure that represents significant growth if we take into account that this year the volume of business is estimated to reach 7, 5 billion dollars.
These data indicate that companies are increasingly betting on E-mail Marketing campaigns for all the advantages they offer. However, despite its effectiveness, it is possible to increase its performance with the application of gamification, a concept widely used in recent years in marketing, as we have discovered in other articles on this blog.
Companies can now take advantage of gamification in their email campaigns.
How to use gamification in email marketing?
Companies that want to apply gamification in their email campaigns have to take into account the following:
1. Planning is everything
Good planning for an email marketing campaign with gaming elements is important for better engagement.
You do not have to prepare a challenge that is solved in minutes, but you have to establish a specific period of time to participate and thus allow more people on the mailing list to benefit from the promotion.
In addition, for those subscribers who do not arrive in time to participate in the promotion, an alternative must be prepared to keep them engaged.
2. Take care of the visual appeal
Promoting a newsletter with game elements will not be enough to engage users.
In an E-mail Marketing strategy with gamification, it will also be necessary to take care of the visual aspect so that the proposal enters through the eyes and is even more attractive.
3. Optimize the user experience
There is nothing more frustrating than finding yourself faced with a challenge to achieve and not being able to do it because technology fails.
Before launching the E-mail Marketing campaign, it is necessary to ensure with test mailings that the challenge posed to the readers of the newsletter can be met perfectly.
4. Analyze the data obtained
Applying gamification to marketing campaigns provides a lot of insight into subscriber behavior.
For this reason, this information must be used to analyze all relevant data extracted from in-game emails.
Data about user interaction can be helpful in making your next email campaign a success.
5. Focus the campaign beyond email
To make an email campaign even more effective with gamification elements, you have to think beyond the email.
The gamified content must be distributed by all the means that the company has at its disposal, as well as the different profiles of social networks or a landing page created specifically to disseminate that content.
Email is a great way to promote a company's products and services, and now with gamification it can be the best way to keep potential customers engaged.
PGR has many years of experience in marketing for companies in the ICT sector and can now help you to apply gamification in your marketing strategy.
