Content marketing is a great way to engage customers with quality content that is relevant to them and is gaining acceptance. According to Technavio, the global content marketing market will grow by 269.24 billion dollars during the period 2020-2024.
The spectacular growth of this marketing discipline indicates that it is an asset for companies that want to boost their sales. A springboard that, if combined with other fashion strategies such as gamification, becomes a competition engine to get ahead of other companies in the market.
As we have been able to appreciate in previous blog articles, gamification is a booming concept due to all the advantages it brings to companies. It is very useful to build customer loyalty and more and more organizations are using it to boost their marketing strategy.
How to use gamification in content marketing strategy?
Gamification is a key tool that ICT companies have at their disposal to bring their products and services closer to their customers through content marketing.
To integrate gamification into a content marketing strategy, this can be a good roadmap:
1. Learn from games
The first step that companies have to take to apply gamification to their content promotion strategy is to allow marketers to play games.
By playing the game, they will discover first-hand their power of attraction and will be able to apply persuasion techniques to their marketing strategy.
2. Start with small actions
As often happens in any strategy to achieve big goals, gamification has to start with small steps.
A first task to start with could be to reward users who visit corporate social networks or reward those who subscribe to the newsletter. It is about starting with something small to, little by little, achieve big goals.
3. Structure the reward system in a simple way
If it's hard to understand the reward system, you'll never get results with gamification.
Instead of building a big and complicated gamified environment, it is better to break the reward system into small activities that users can gradually discover.
It is better to offer users the information they need to go to the next level (speaking of video game language) than not offering them all the possibilities and not knowing where to start.
4. Know the target audience
It is something key in any marketing strategy, but it should be remembered that if it is unknown to whom the campaign is directed, a gamified content marketing action will not work either.
On the other hand, if you know who the campaign is for, what motivates them, and how to engage your target audience, it will be easier to create something that will engage them and motivate them to action.
5. Specify the objectives
Before launching gamified content, it is important to have the means to measure success. For many, this can be as simple as setting a few key goals, such as increasing followers by 20% or getting 1,000 people to enter the contest.
Without clear objectives, it is difficult to know if you have to continue with the current strategy or, on the contrary, you have to rethink your content marketing strategy or make some changes that allow you to achieve success.
PGR is a company that has a long history in content marketing to bring ICT companies closer to their customers and now it can help organizations to initiate a more attractive content marketing strategy thanks to the power of gamification.
