B2B email marketing databases are essential to do a systematic job and with chances of success. Do you want to know how to get the information? Don't worry, here we give you the guidelines.
Techniques to build a quality B2B email marketing database
The databases have to adjust to what is established today by the Data Protection Law . Therefore, the information you obtain has to be obtained in two ways: either be public (web page telephone numbers) or be captured through a web form at the initiative of the potential client. The sale of databases, as we knew it before, is restricted.
These are some techniques that will allow you to legally obtain a B2B email marketing database . In this way, you will optimize your sales funnel . And, first of all, be clear about the fields that you are going to need. Take note, that this will interest you:
1. Obtain leads through organic positioning (SEO)
One way to get qualified leads that facilitate conversion is for them to come to you naturally. And, in this sense, SEO, or organic positioning, is a method that takes time, but it works. Creating quality content, well positioned and with all the security certificates, will improve the reputation of your business, and will facilitate the capture of leads.
To create the database, it should be remembered that this works equally well for web pages, social networks, blogs and any other content that can generate an impact.
2. Get leads thanks to paid positioning (SEM)
The second option, faster but expensive, to get a database is to put paid ads (SEM), which will help you have an impact. As practically all search engines and social networks include this option, what you have to do is adjust the campaigns to your target in order to attract attention.
And it is not a secret: the how also matters, just like in SEO. An attractive advertisement or promotion with a good presence will help to sell more than in other cases.
3. Check that the information of each contact is correct
The work of debugging the mailing list is crucial for the quality of the lead to be high, and for this you have to check three things. First, no suspicious spelling or blatant inconsistency, to rule out bots or malware. The second aspect is to check that no field required to be filled in correctly is missing. And finally, make sure there is no duplicate data or content.
4. Send an email to request data modification when necessary
If the lead has reached you, you can contact the company by mail or call to request the modification of any information that is erroneous. This has a double utility, because you confirm the consent and, in addition, it improves the quality of your database. In B2B, quality is much more important than quantity, so don't hesitate to do it.
5. Update consents if necessary
The updating of the consents, if there is a change in the purpose of the use of the data, is mandatory. Remember that, since the European Data Protection Regulation (RGPD) was approved, consent must be clear, express and unequivocal. Therefore, if you are going to use the data for a different purpose, contact the companies to request their authorization and, in this way, update it.
The B2B email marketing databases have to be of quality so that it is easier to convert and you do not waste time.
Do you need advice? At PGR Marketing & Technology we help you generate quality leads. Contact us !
