In periods of economic crisis such as the ones we are experiencing due to the consequences of COVID-19 and the effects of the lack of global supply and a war between Ukraine and Russia, it is when more emphasis must be placed on motivational techniques to stimulate the sales forces to achieve the objectives. It is in this scenario where innovative formulas such as gamification work perfectly to catapult company sales as high as possible.
Applying the mechanics of the game in the motivation strategy of your sales team is key to increasing the competitiveness of all your sales representatives and to taking advantage of many strong points.
The main benefits of gamification in sales
These are the most outstanding advantages:
1.- Stimulate continuous training. Learning new innovative techniques is key to improving the advantages in a company. Games better motivate employees to constantly come up with imaginative ideas to attract more customers and do more business.
2.- Focus on sales objectives. Gamification helps staff to make the goals set by the organization come true. By applying game mechanics, it is possible for people to be clearer about the numbers that the company wants to reach.
3.- Improve motivation. The constant feedback that video games offer helps the sales team to be focused on the business objectives and keep all its members motivated to make them do everything possible to sell more.
4.- Help team management. Using the power of the game to boost the sales of your sales team is also a very useful tool for managing staff and for offering each one what they need at all times and getting their performance to be the best it can be.
So that your company's salespeople can take advantage of all the benefits of gamification , you can start by resorting to specific actions.
Three actions to start a strategy to increase sales through gamification
Discover the most outstanding actions to improve sales with this innovative technique:
1.- Scoring program: Scoring has accompanied video games since their origins. Scoring sales people based on goals achieved helps them keep pushing themselves to sell more.
In addition, establishing a scoring program allows you to rank the different team participants, visualize who is obtaining better results and increase competition among all employees. In this sense, those with the lowest score can know the points they need to reach the first and the first can know the points they have to get in order not to lose the leader rating.
2.- Missions: Just as in a video game the protagonist of the story is not asked to defeat the final enemy from the beginning, commercials should not be given, from the outset, a single very ambitious objective. It is better to set small achievements to achieve, like small levels in a video game.
You have to emulate the same scheme of electronic games to devise a mission plan that increases the difficulty as the user progresses. This is to set very easy objectives at the beginning to make them more complicated as the seller evolves.
3.- Virtual rewards: Applying gamification in the company is also understanding that employees are not only moved by money. In the world there are thousands and thousands of video game players who do it, simply, for pleasure and not because they receive a salary at the end of the month.
Therefore, it is about establishing a system of non-monetary or non-material rewards that encourages employees to challenge themselves and that keeps them focused on business objectives.
PGR Marketing & Tecnología offers companies different gamification strategies to help sales teams bill more and take advantage of Digital Transformation.
