Many people owe their general knowledge about the world to Trivial Pursuit more than they do to school. The main explanation would be that, in the first case, they learned knowledge when they were playing, while in the second, they forgot what they had learned because they were not paying as much attention. And it is that gamification has enormous power to motivate to learn and more and more companies use it to train their sales team, made up mostly of millennials.
Including game mechanics in sales team training has been shown to reinforce learning and help team members focus on achieving goals.
Advantages of using gamification to train your sales team
These are the most outstanding benefits of training the sales team with this innovative technique that is being used by more and more organizations:
1. Increase commitment: Sales staff need to be committed to sell and sell well and be committed to learn more, acquire knowledge and improve their sales skills. According to different studies, the participants in a training session would be more engaged if it included games.
2. Incorporate training into the rewards culture. Sales teams are used to receiving awards for the goals they achieve. Therefore, it will not be difficult to incorporate a reward system into the training sessions. Rewarding the participants every time they finish a game that trains them in different training areas is key to increasing their motivation for learning.
3. Make the experience memorable: In order for the training message to reach the sales team, it is good to change the learning environment. It is to ensure that the experience is remembered throughout your life. Gamification and the use of game mechanics in learning is crucial to ensure that participants remember a lesson for the rest of their days .
4. Offer instant feedback: Gamification of training comes in handy for sales staff, accustomed to having difficult-to-achieve goals and selling quickly. This technique serves to speed up the learning process of the salespeople, since they quickly know if they are progressing adequately or not, and it motivates them to continue training.
Companies that want to introduce gamification in training have different resources at their disposal to achieve it.
The most outstanding quizzes to train your sales team
Using question and answer games, quizzes, to stimulate learning is an excellent gamification technique.
These are the most effective:
1. TypeForm
This app is one of the most used for surveys and includes different templates to facilitate the work of those responsible for marketing. One of these is a template for creating an online trivia game.
2. Kahoot!
Kahoot! Is one of the most popular applications for making a question and answer game that assesses whether the knowledge imparted in the training sessions has penetrated. It has a really successful video game aesthetic and mechanics that motivate and engage.
3. Qzzr
Qzzr is a very good solution with elegant results that will allow you to create your own Trivial Pursuits to evaluate the training of your sales team and check if the sessions have been very effective or not. It is a mobile app and is compatible with all devices. In addition, as a differential value, it allows monitoring of the results.
PGR Marketing & Technology helps you in your gamification strategy of training the sales team so that you can increase business results and take advantage of the advantages of digital transformation.
