B2B companies in different sectors, in general, have experienced a late digital transformation and there are still few companies that consider that the digital channel is key to capturing leads. But today, in an increasingly digital environment, it's important for B2B companies to focus on getting leads through digital channels .
How can B2B companies generate leads?
B2B companies have at their disposal five strategies to get leads:
1.- Content Marketing
Companies that want the potential customer of their products or services to take them into consideration must generate content where the reader clearly sees that their needs are satisfied with the product or service offered. This content marketing can be developed in various ways such as written content, video, downloadable content (ebooks) or webinars.
2.- SEO positioning
Traditionally, B2B companies have not bet much on organic positioning, but the truth is that more and more companies manage to generate interesting leads through this sector. To start any SEO positioning strategy, you have to review the content of the corporate page to see if it matches the keywords.
3.- Social Networks
In the B2B sector, the most effective social network is Linkedin and actively participating in this platform will make the company gain visibility. One of the keys to success in this environment is being recognized as a leading player helping users achieve their goals.
4.- Email marketing
Many companies send a regular newsletter , but few take advantage of it to generate leads. Not only does it have to be a channel to talk about the company's achievements, but it also has to provide relevant information that helps users in their businesses on topics that interest them.
Also, one of the keys to getting the most out of all these lead generation strategies is marketing automation.
5.- Marketing automation
B2B companies ensure with automated marketing that all marketing campaigns have high conversions at a low cost.
With automated marketing, you can integrate all your strategies on a single platform and segment the messages that are sent to potential customers to send them only those that they are interested in, thus increasing the chances of conversion.
Plus, because it eliminates much of the repetitive, manual work associated with traditional marketing campaigns, businesses can set up automated workflows for sending emails, posting to social media, tracking leads, and more. This saves time and resources, which in turn reduces the costs associated with running marketing campaigns.
Why should a B2B company use lead generation?
All the aforementioned strategies are used by companies to generate automatic demand. Lead generation has become a priority for B2B companies due to the following benefits:
1.- Increased visibility
When a company bets on a lead generation strategy, it begins to increase its presence wherever the customers are.
2.- Generation of qualified leads
In a lead generation strategy , the potential customers a B2B company gets are interested in the product or service it offers.
3.- Saving time and resources
The traditional ways of generating leads such as attending fairs or cold calls are still effective, but the generation of leads on the Internet is more efficient, since in less time and with fewer resources more contacts can be obtained.
At PGR Marketing & Technology we have experts who can help B2B companies generate leads. Contact us and very soon we will be focused on your project.
