HubSpot is a highly recommended platform for marketing and sales due to all the options it offers, but also because it is available in a very complete basic plan, HubSpot Starter , which offers the option to easily expand the functionalities by upgrading to the HubSpot Pro license. .
Are you considering using this platform to boost sales for your business, but don't know where to start? In this article we show you the main differences between both options to make your choice easier.
The main differences between Starter and Pro
Both licenses allow you to take advantage of free tools such as CRM and paid options such as the creation of landing pages, ad management, live chat, chatbots and forms.
In addition, with both options you can track contacts on the website, segment lists, know detailed information about the status of emails, boost email marketing, retarget ads, and manage form tracking emails.
But, the difference between Starter and Pro is that with the second alternative, companies can benefit from many key advanced functionalities to automate and personalize marketing, make it easier for users to find us online, optimize conversion rates and create personalized reports.
1.- Marketing automation and personalization
HubSpot Pro allows you to automate and personalize your marketing including marketing automation, the ability to create content in multiple languages, intelligent content options, and detailed reporting, along with contact and business qualification.
2.- Ability to be found online
Make it easier to be found online by leveraging tools like a blog, SEO recommendations and optimizations, and managing your social media presence.
3.- Optimization of conversion rates
Improve conversion rates by implementing various strategies, including using A/B testing tools, conducting A/B testing, participating in ad optimization events, and managing video hosting.
4.- Creation of personalized reports
Generate custom reports to get a complete view of your data and performance, using tools such as website traffic analytics, Salesforce integration, calculated properties, campaign reports and, in general, creating reports tailored to your needs. specific needs.
Why use HubSpot?
Customer acquisition has become an increasingly complex challenge, and technology can be both a help and a hindrance in this process. When technological systems are implemented without adequate planning, communication and coordination problems arise between teams, making it difficult to align efforts. In addition, an unintuitive user experience can complicate the adoption of the technology, and its rigidity prevents adaptation to necessary changes. This results in a total cost of ownership that often exceeds expectations, without providing a satisfactory return on investment.
Instead, if you use HubSpot you benefit from a leading platform for growing companies, offering a comprehensive set of solutions that span marketing (Marketing Hub), sales (Sales Hub), customer service (Service Hub), content management (CMS Hub) and more.
With HubSpot , you get access to a broad spectrum of software spanning marketing, sales, customer service, content management, and operations, allowing you to address the diverse needs of your business without adding unnecessary complexity. This versatility and adaptability make the platform a solid choice to drive your company's growth.
PGR Marketing & Technology accompanies you throughout the entire process so you can boost your sales with HubSpot.
