Do you want to increase your company's sales with direct online ads? For business owners, generating leads and increasing sales is a top priority. A key strategy to achieve this is the implementation of direct response campaigns, designed to encourage customers to take action—whether by purchasing a product or engaging in email marketing campaigns.
At PGR Marketing & Technology, a digital marketing agency specialising in the IT sector, we are committed to helping you achieve your goals using the most advanced tools and effective strategies. That’s why we offer Google and LinkedIn Ads campaigns to enhance your reach and deliver measurable results.
What do our Google and LinkedIn Ads campaigns offer you?
With our tailored strategies, we ensure that customers complete a specific goal—whether it’s downloading valuable content, signing up for an event, or simply visiting a website. Each campaign is optimised to guide users towards the desired action. Our approach focuses on maximising the effectiveness of each ad, adapting to your business needs and audience interests.
Additionally, we generate leads efficiently by capturing contact details through an optimised landing page. These pages are designed to provide a seamless experience, making it easier for visitors to convert into potential clients. At the same time, our strategies help increase traffic to your website, allowing you to distribute information effectively, improve your online visibility, and attract more interested users.
Where should you run your company’s campaigns?
At our agency, we recommend a combined strategy that leverages keyword-driven campaigns on both Google Search and Google Display Network. Additionally, we extend our expertise to LinkedIn, the leading platform for lead generation, according to marketing experts.
This approach helps maximise reach and effectiveness, ensuring that your business connects with the right audience at the right time. Not only does this increase conversion opportunities, but it also optimises your ad spend to achieve better results.
Why use LinkedIn Ads?
More and more organisations are using LinkedIn’s direct advertising campaigns to grow their business for the following reasons:
1.- Direct access to professional profiles
Precisely segment your audience using filters such as job title, company, industry, and experience level, ensuring your message reaches the right decision-makers.
2.- Higher lead generation efficiency
Share sponsored content in the LinkedIn feed and simplify conversions with lead generation forms that autofill with the user’s profile information. This removes obstacles and improves results.
3.- Better return on investment
Four out of five LinkedIn members influence business decisions and have twice the purchasing power of the average web user. Additionally, LinkedIn’s lead conversion rates are three times higher than those of other major advertising platforms, maximising your campaign ROI.
Want to boost your sales with Google and LinkedIn Ads? At PGR Marketing & Technology, our expert digital marketing team can schedule a call to show you how our experience with Google Ads and LinkedIn Ads can help your business achieve its sales and lead generation goals.
