Artificial Intelligence (AI) has entered society with force and is revolutionizing all sectors. In the business world, salespeople have always distinguished themselves by taking advantage of tools that streamline processes, save time, and create a more personalized experience for potential customers.
Now, B2B sellers take advantage of AI to be more effective and, in this article, we explain the benefits of AI for B2B sales and how you can adopt it to increase your company's turnover.
Benefits of AI in B2B sales
These are the most notable advantages:
1.- Optimize the sales process with data
According to a Hubspot study , salespeople who use artificial intelligence (AI) and automation in their daily work highlight that they more frequently use tools based on data provided by these technologies. These tools range from sales forecasting to lead qualification and channel analysis.
Additionally, B2B sellers highlight that one of the biggest benefits of employing automation and AI tools in their sales functions lies in AI 's ability to leverage data and optimize their processes. These findings are consistent with another report that highlighted the growing importance of data in sales strategy.
2.- Save time on manual tasks to focus on selling
Another goal pursued by B2B sellers surveyed by Hubspot is to improve the efficiency of the sales process. Approximately one in five salespeople identified that leads were abandoning deals due to the excessive length of the sales process.
According to an AI survey , artificial intelligence tools that automate manual tasks, such as data entry and programming, emerged as the second most used tool in sales.
Together, AI tools are revolutionizing the sales process by taking over routine tasks that used to consume salespeople's time, allowing them to focus on strategic tasks. This efficiency is particularly highlighted by those marketers who find automation/AI tools focused on automating manual tasks to be the most effective in achieving their business goals.
3.- Write promotional content and messages
Generative AI tools (like ChatGPT ) that help write sales content or promotional messages for potential customers are the third most popular use case for B2B marketers.
Mainly, these marketers use AI to reuse messages and adapt them to different audiences, write messages to potential clients or reuse messages for leads by adapting them to different formats, such as converting an email into a LinkedIn message .
91% of sales professionals say the tools are effective in helping them achieve their goals.
How to build a B2B sales strategy with AI?
The first thing you'll need to keep in mind when developing a B2B sales strategy is to evaluate the ways in which you can use AI .
At this point you should keep in mind that, in addition to the main applications of AI in B2B sales , there are various additional ways to apply it according to your needs, such as simulation of sales calls, lead qualification with chatbots and outreach to potential customers and generation. of leads through chatbots.
You can also leverage AI to improve message personalization and improve data analysis so you can make better decisions and save time on time-consuming tasks.
A final recommendation when designing a B2B sales strategy with AI is that you don't let AI take control. 73% of sellers surveyed by Hubspot believe this. By this we mean that you don't stick with the literal solution that AI offers, but rather use it as a recommendation.
Do you want to use AI in your B2B sales to boost your business? PGR Marketing & Technology accompanies you throughout the entire process to achieve it.
