In an increasingly interconnected world, technology is not only keeping pace with the pace of change, it’s leading it. Microsoft Ignite 2024, the annual event that brings together developers and technology professionals, presented a revolutionary vision for Microsoft Teams .
Through innovations based on artificial intelligence (AI), Teams promises to transform the way companies collaborate, communicating beyond language barriers and improving operational efficiency. But how will these developments impact the world of marketing and business?
Real-time translation: the key to inclusive meetings
One of the most notable features is the real-time translation capability , a tool that will allow meeting participants in Microsoft Teams to communicate regardless of their native language. Initially, the tool will be available in nine languages in a preview version to be launched in early 2025, and will subsequently be expanded to 31 languages.
The interesting thing about this technology is that it will preserve the tone and style of the original speaker's voice, making meetings not only understandable but also authentic in terms of communication. In addition, users will be able to access translated meeting summaries, a feature that promises to speed up understanding and planning of further actions.
This functionality eliminates the need for language intermediaries and improves the speed with which decisions are made on international campaigns. Imagine a team working from Tokyo, New York and Madrid, all discussing strategies in real time and without missing important nuances due to language differences.
Copilot Studio: a personalized assistant for every need
AI is revolutionizing business operations, and Microsoft has taken this to the next level with Copilot Studio . This tool allows businesses to design custom virtual assistants that automate repetitive processes, saving time and optimizing productivity.
For example, a marketing team can create a Copilot that manages campaigns across multiple platforms, automating tasks such as analyzing metrics, generating reports, or even creating basic content. According to Satya Nadella , CEO of Microsoft, the goal is to give every employee an “assistant” capable of unlocking their creativity and reducing the time spent on operational tasks.
In the marketing context, Copilot can be a crucial tool for executing strategies in record time, allowing teams to focus on developing innovative ideas and connecting emotionally with customers.
Security and privacy: fundamental pillars in the adoption of AI
In a world where data is one of the most valuable assets for companies, Microsoft ensures that all its solutions are designed with a focus on the user and the protection of their information.
For marketers, this assurance is crucial as they work with sensitive customer and campaign data. When implementing AI-based tools , businesses need to be confident that their information is protected from security breaches or misuse.
The impact on global marketing
In summary, we can assure that these features will bring benefits to all marketing professionals and companies, as important as these:
1.- Frictionless global connection
Real-time translation will enable brands to expand more quickly into new markets, facilitating communication with international partners and local customers.
2.- Strategic automation
Copilot Studio frees up time for critical tasks like campaign planning or trend analysis by removing the burden of repetitive administrative tasks.
3.- Ethical and secure support
Microsoft’s transparency in data handling is a key differentiator compared to other AI platforms.
For marketers, these innovations represent a golden opportunity to work faster and better, connecting with global audiences without losing sight of the personalization and detail that modern campaigns require.
In a world where speed and precision are key, Microsoft technology is an ally that not only helps us be more productive, but also more human, prioritizing connection and understanding in every interaction.
Do you want to take advantage of AI to boost your company's digital marketing strategy? At PGR Marketing & Tecnología we can help you achieve this.
