Managing a lead generation campaign correctly is essential if you want to get sales and, ultimately, get the sales funnel going. We tell you how to do it.
What you should know to run an effective lead generation campaign: 5 practical keys
The proposal to establish a lead generation campaign must take into account some items, and work chronologically. This is very simple: you have to make the most of your resources and, for this, planning is essential.
It should be remembered that a lead has to be of quality , hence it is not just about what, but about how, using the right tools and planning correctly. In this way, the objective is adjusted to the needs you have. We have talked on occasions about how useless it is to generate a lead that later does not convert.
If you follow these steps, it will be easier to prepare a successful lead generation campaign . Keep reading...
1. Establish a target for your lead generation campaign
The first thing you should do is establish what your target is, that is, who you want to reach. What should you take into account? First, the target age of the people you want to attract. Another element is the geographic location. It is also possible to segment by gender (in some cases, it may be of interest). And finally, personal preferences. Consequently, everything that Big Data can contribute will help, and a lot, so that the leads you get are qualified.
2. Define what your value proposition is
The value proposition is what you are going to offer to get the lead. This can be anything from a free workshop to a special discount, a gift or information of interest. Be careful, here we are talking about the value proposition for the lead, not for the sale; Later, you will have to offer something else to make the sale. If you do not take this point into account, you will be working blindly and you will lose the opportunity to generate more.
3. Decide what the means of dissemination will be
Establishing which are the means of diffusion for the capture of leads is necessary. Here there are several possibilities: on the one hand, social networks (Instagram, Facebook, TikTok, YouTube or others); Another option is to work through search engines and a landing page . Finally, you should not underestimate the power of the main web page, as long as the content is of quality and updated.
4. Set a budget and a time limit
Setting a budget is another of the necessary elements to calculate the cost of the lead and function in an orderly manner. For this, it would be convenient that you also take into account what your objectives are. All this information will be of great value to verify the efficiency of the campaign. In addition, it is very important that you indicate a time limit, since this will facilitate future checks.
5. Create quality content
This point is the most important: create content that attracts and justifies leaving the lead. It's not just about your value proposition being good, but about how you say things. Adapt to what your target demands, use their jargon and, ultimately, empathize with your potential customers. All this will help you persuade people who can hire your services or buy your product; For this reason, copywriting is of key importance.
To carry out a lead generation campaign, it is convenient to have specialized advice. For that reason, having a trusted company is convenient. At PGR Marketing & Technology we help you, as we have all the necessary means to generate quality leads . Call us to find out how we can collaborate with you!
