Generating leads today is much easier thanks to software tools like HubSpot . Do you want to know how it can help you? Don't worry, here we tell you.
How to generate leads thanks to HubSpot
The work of generating leads is not limited to simple recruitment, but rather it is necessary to ensure that they are qualified. And, obviously, for this you have to advance stages in the sales funnel .
There is a part of SEO or SEM positioning that you have to do regardless of the CRM you use and, in B2B, combine this work with telemarketing actions. It is, therefore, to implement a lead capture campaign . But there is no doubt that the software you have influences, and a lot, in attracting customers.
HubSpot , as a specific tool, has several resources for you to get qualified leads and to facilitate the sale. Are these:
1.- Use of forms to capture leads
One of the advantages of HubSpot is that it allows you to make forms and customize them according to what you need. Not surprisingly, you must know that obtaining quality information, when the lead is generated, is essential to move on to the following phases. Here a simple editor can be of great help to generate the template and, later, make a landing or integrate the form on the main page, depending on what you need. You have the possibility of choosing up to 1,000 different fields according to the information you are looking for.
Of course, we advise you to test that the information reaches where it has to go. To do this, we recommend that you fill in the form and check that everything works correctly; in this way, you will reduce the chances of error.
2.- Use a centralized database
The centralized use of the database allows you to collect various information about the client and, above all, not waste time. You will know the name and contacts of the company, address and other issues that you can add to increase the degree of knowledge. The great advantage that HubSpot has over other clients is that all the data that comes from Excel, Word or other company departments is managed.
By unifying all the information, it is easier to get qualified leads, because you avoid dispersion. For that reason, HubSpot can help you make a difference.
3.- Segment the campaigns according to the different customer profiles
The segmentation of the campaigns is an aspect that will depend on the management capacity of Big Data. It is a fact that with this software the work is easier, since you can generate several fields in your forms and specific lists. The filtering work has to be done beforehand, but also afterward.
Remember that the difference between a lead and a qualified lead is that the latter has much more chances of conversion. And the sooner you know the difference, the better because you won't waste time and you can focus on those potential customers who can convert.
4.- Follow up on leads
HubSpot is a tool that helps you track leads on time. For example, sending newsletters or promotional emails; in other cases, scheduling calls or video calls. In short, it provides you with all the necessary information so that you can follow up on your lead.
Personalization has become a key issue for all types of clients, but in B2B it is essential. Therefore, this is a way to get more sales opportunities if you are constant and generate valuable content.
Today generating leads is much easier thanks to HubSpot .
Do you need specialized advice to implement this software? At PGR Marketing & Technology we can help you to sell more and better. Contact us to find out more !
