Looking to optimise your online marketing strategy in 2025 and need a trusted partner? HubSpot has established itself as one of the leading content management platforms, experiencing consistent growth in recent years. Recently, it has launched a series of key innovations that further enhance its potential for driving digital marketing.
What innovations does HubSpot introduce?
These new features reinforce HubSpot’s commitment to empowering SMEs through fast, user-friendly, and accessible technology. All of this is integrated into a unified platform for customer management, with standout features that optimise processes and improve efficiency.
1. HubSpot Breeze
HubSpot’s AI, integrated across the platform, provides teams with all the artificial intelligence tools they need to boost productivity, scale growth, and gain valuable insights. More and more businesses are turning to Breeze Copilot to assist with tasks, Breeze Agents to automate processes, and Breeze Intelligence to enrich their data. With an expanding range of features, Breeze helps businesses complete their work faster and more efficiently.
With Breeze Copilot, users have an easy-to-use AI assistant available anytime, anywhere within the HubSpot software. Breeze Copilot leverages generative AI and CRM data to streamline work, executing tasks quickly and accurately.
Additionally, Breeze Agents act as AI-powered experts designed to automate processes across the business. From planning to execution, these agents handle various functions, including content marketing, sales prospecting, customer service, and social media management.
Finally, Breeze Intelligence enhances the intelligent CRM with high-quality data. Powered by advanced language models (LLMs) and AI-driven data collection, it provides access to over 200 million buyer and company profiles. These capabilities help businesses improve form conversion rates, accurately identify purchase intent from website visitors, and keep their database constantly updated.
2. New Content Hub
HubSpot has transformed CMS Hub into the new Content Hub, integrating website, blog, and landing page management into a single platform. While current CMS Hub users can continue their subscriptions, they will need to upgrade to access new Content Hub features. Landing page and blog tools will now be housed in Content Hub instead of Marketing Hub, marking a major shift in the platform’s 15-year model.
With this launch, HubSpot once again raises the bar by offering cutting-edge tools designed to simplify marketing professionals' work.
Key features of Content Hub include AI-powered image and blog generation, a website assistant, automatic translation, content repurposing, and podcast support—all designed to enhance efficiency and user experience.
3. Enhanced Marketing Hub
The latest improvements in Marketing Hub provide greater efficiency in analysing and updating data. New tools enable real-time report updates and more precise data adjustments. The system also enhances workflow monitoring, allowing for better tracking and more informed decision-making. Additionally, reports have been upgraded to provide detailed insights into assets that generate key contacts, making campaign performance evaluation easier.
Other updates include streamlined marketing event management and increased customisation limits in reports, offering greater flexibility in data analysis. Lastly, the platform now automates the conversion of active lists into static lists, improving database management and aligning lists more effectively with campaign goals.
Ready to enhance your marketing strategy with HubSpot in 2025? PGR Marketing & Tecnología is here to guide you every step of the way!
