Creating quality content is fundamental for your company, but publishing it isn't enough; it's also crucial to ensure it reaches the right audience. If after optimising it for search engines and sharing it on social networks, the visits and subscribers aren't as expected, you're not alone. Generating traffic is a common challenge, and Content Syndication stands out as an effective strategy to increase your brand's visibility and improve SEO in a cost-effective manner.
However, it must be done properly. If you choose unsuitable platforms, you could affect your ranking or see others surpass your content in the rankings. The key lies in applying best practices to leverage this tactic without risks.
In this article, you'll discover what Content Syndication is and why it's a practice increasingly used by companies.
What does Content Syndication offer to businesses?
Content Syndication is a strategy that allows republishing the same article on different platforms to reach a wider audience and strengthen brand authority. Depending on the site, the content may appear in full or in a summarised version, but it should always include a link to the original source and acknowledge authorship to avoid duplicate content issues.
This technique can be confused with guest blogging, which involves creating an exclusive article for a specific platform, without replicating it on other sites. However, in the case of syndication, articles usually carry a mention indicating their origin, such as "This article originally appeared in such and such publication". This is the main difference between the two formats.
Why is Content Syndication useful?
Content Syndication is a key strategy because companies can take advantage of the following benefits:
1.- Better utilisation of each piece of content
This technique allows distributing content to new audiences without the need to generate additional material and reach more readers with minimal effort. It also helps optimise investment in content creation and reinforces its impact.
2.- Increase brand recognition
Editors and industry experts can share the content with their own audiences to expand its reach.
3.- Strengthen authority in the niche
Interaction across multiple platforms generates trust in the company's expertise and knowledge.
4.- Facilitate obtaining backlinks
This not only boosts web traffic but can also improve search engine rankings.
5.- Generate potential clients
Content Syndication not only broadens the brand's reach but can also attract potential customers. By distributing valuable content on relevant platforms, it generates interest in the audience and encourages users to visit the company's website to purchase products or contract services.
6.- Improve ROI
It's a highly cost-effective strategy, as it allows increasing the impact of each piece without the need to constantly generate new material. By expanding reach, attracting quality potential clients, and improving brand credibility, marketing investment is optimised, and a better return is obtained.
Do you want to start benefiting from Content Syndication? At PGR Marketing & Technology, we accompany you throughout the entire process to achieve it.
