Surely, lately you have heard about Odoo, a new generation business management software that was launched in 2005 and that today is already the most widely used ERP solution in the world. Odoo is a complete open source business management system with no license fees.
One of the characteristics that make Odoo an ERP different from most existing solutions on the market is its modular architecture. And it is that in the market there are more than 100 Odoo ERP modules or applications that allow you to carry out multiple commercial, manufacturing, accounting, electronic commerce, human resources, and obviously Marketing functions!
Nowadays, marketing and sales departments need to have tools that make it easier for us to monitor our actions, campaigns, and clients. Tools that unify and simplify our tasks, that allow fluid, simple and effective communication between the department and the sales representatives and that, in addition, provide the visibility that managers need without “stealing” time from salespeople.
At PGR, we have analyzed the Odoo modules and applications for Marketing for you :
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Automated Marketing
To create targeted and automated marketing campaigns. Odoo allows you to set up advanced marketing streams that focus on your leads and enrich them efficiently 24/7.
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Social Media Marketing
Once you are present on social networks, you must keep them updated. Odoo allows you to create, schedule, track, interact with your audience, and measure results. In addition to managing your publications on social networks, with Odoo you can launch popups on your website, interact in a chat with potential customers and connect your online store with your campaigns.
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Email marketing
To design attractive email campaigns in just minutes and have full control over the content and format of your messages thanks to an intuitive drag-and-drop interface. Odoo allows you to use predefined building blocks to generate clear paragraphs, calls to action or images without the need to write a single line of code.
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SMS Marketing
Using SMS Marketing as part of your communication strategy can help you grow your business in niches where emails are not widely used and improve your open rates on smartphones.
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Events
Odoo Events helps you manage your events, whether online or in person. Organize events, publish microsites of each of them, promote and get registrations. In addition, Odoo allows complete management of conferences, speakers, and attendees. Also, having a module to control access to your face-to-face events.
- Surveys
Would you like to find out what your target market thinks? Do you need to know the opinions of your customers? Do you want to evaluate the success of an event? Measure the degree of satisfaction of your customers with your products or services? Measure if your employees are happy with their work environment? Well, Odoo also has a specific application for all of this.
Odoo modular architecture allows you to decide the applications that your department needs to carry out its mission. In addition, they are all integrated into your CRM, so that you can qualify all your leads based on geographical criteria and identify the most profitable ones for your team.
Odoo has an application for every need and brings together in a single platform, the personalized, profitable and modular solution that your department needs to save time and resources.
At PGR, we have thoroughly studied Odoo's Marketing functionalities, and we will develop them for you in future articles. Contact our specialists if you want to know more about everything that Odoo can offer you.
