n the digital world, everything evolves rapidly, and while Google has dominated online searches for 25 years, this trend is changing. Since its launch in 2016 and its rise in our country during the pandemic, TikTok has become Generation Z's preferred option for searching for information and solving their queries.
Generating quality leads is key to the growth of any business, and TikTok has become an ideal platform for capturing the attention of new customers. With its immersive and highly engaging format, this social network allows businesses to connect authentically with their audience and enhance their digital marketing strategy.
TikTok is one of the fastest-growing social networks today, attracting numerous brands looking to promote their products to its audience.
In today’s digital landscape, TikTok has emerged as a dynamic and versatile platform, offering B2B companies in the IT sector unique opportunities to generate business and expand their reach.
