When a company wants to have a presence on the internet, what it needs is to gain traffic, but when it wants to sell online what it is looking for is qualified traffic that converts into sales . In other words, it's not just about attracting visitors to a website, but about attracting those who have a real interest in our products or services and are more likely to make a purchase.
In a previous article, we commented on the importance and advantages of developing a B2B website, as well as the main reasons and aspects that must be taken into account when developing or improving it. One of those main reasons we talk about is, “Let them find you”. The fact of having a company website based simply on design is a mistake that many companies still make. It is also important to know that, if the company has a website developed a few years ago, it is possible that it has become obsolete or ineffective at the SEO level, since the algorithms of the main search engines have changed over time and some aspects that previously contributed to organic positioning are now completely useless. So, if your company's website was developed a while ago, it is recommended that you do an SEO study and request advice from an expert agency in web development and SEO for B2B.
