In an increasingly AI-driven digital environment, preparing a brand to adapt and thrive under Google’s Search Generative Experience (SGE) becomes an essential task. SGE is not only redefining how users search for and consume information but also transforming the strategies that brands must adopt to optimize their online visibility and customer interaction. This change represents both a challenge and an opportunity to innovate and capture value in an evolving market.
With the arrival of artificial intelligence in the online search space, traditional search engine optimization (SEO) strategies are being challenged and transformed. The new era of generative search, led by advanced technologies like Google's Search Generative Experience (SGE) , requires brands to rethink how they create and present their online content. It's not just about adapting to a new search format, but about deeply understanding how artificial intelligence can improve visibility and user interaction with content.
The evolution of artificial intelligence (AI) has been a catalyst for significant changes in many industries, and the field of Search Engine Optimization (SEO) is no exception. As we enter the era of generative search , it is crucial for brands and SEO specialists to reconsider and adapt their strategies to stay relevant and competitive.
In the digital environment, search engine optimization (SEO) remains a critical cornerstone of any robust online strategy. However, the tactics and tools used by marketing and SEO professionals today differ considerably from those used just a few years ago. With the advancement of artificial intelligence (AI) , the SEO scenario has been transformed, opening the way to a future in which important aspects of this discipline could be completely automated. This evolution raises questions about the role of professionals in optimization and whether the rise of AI in SEO will lead to the obsolescence of the human element or simply redefine it.
Lately, transactional SEO architecture is gaining strength , a web positioning strategy that is becoming increasingly popular among companies, as it allows them to attract qualified traffic to the business's own website. Companies that adopt this strategy are better achieving their objectives.
