Picture this: a potential client opens ChatGPT or Gemini and asks which are the best B2B companies, like yours, in Madrid. The AI replies with a detailed list of five businesses. Yours isn’t there… Game Over.
Do you think B2B SEO in technology is simply about repeating keywords? In the tech business environment, successful positioning goes far beyond finding the right terms. The true competitive advantage lies in understanding how your buyers think, anticipating their decision-making processes, and positioning yourself as a trusted reference at every stage of the digital journey.
In recent years, we’ve witnessed a revolution in how websites are designed and developed. AI-powered tools promise instant results, functional interfaces, and attractive designs with just a few pieces of information. But, as with most technology, not everything that glitters is gold.
If you thought Google was the undisputed king of organic traffic online, get ready for a revolution just around the corner. Generative artificial intelligence is advancing rapidly and, according to a recent study by Semrush, could surpass traditional search engines in generating website traffic by early 2028. Want to know why this is a unique opportunity for your business?
The arrival of ChatGPT in late 2022 marked a turning point across many sectors, including search engines. Since then, Google has intensified its efforts to stay at the forefront of artificial intelligence with Gemini, its most advanced model, and its integration into popular tools such as Gmail and Google Docs.
