China is one of the largest markets in the world, with a population of 1.412 million registered in 2021, according to World Bank data. This is why it arouses a lot of interest from companies from all sectors and also from those that operate in the digital universe. Especially since 73.1% of the total population of that country is an Internet user.
We are in the middle of the digital revolution: the takeoff of the phenomenon of Social Selling to sell through social networks is part of this revolution. In this article, we show you what it consists of.