At the end of 2022, Artificial Intelligence experienced spectacular growth sponsored by the popularity of intelligent tools such as ChatGPT and DALL-E 2 that burst into our lives. This trend continues and is intensifying in 2023, so that Artificial Intelligence (AI) will play an even more important role in advertising and marketing.
Currently, digital marketing in Spain is in a stage of growth and evolution. Businesses are increasingly investing in digital marketing strategies and embracing new technologies to enhance their online presence. In addition, the use of mobile devices and social networks is increasing in Spain, which is driving the growth of mobile and social marketing .
In periods of economic crisis such as the ones we are experiencing due to the consequences of COVID-19 and the effects of the lack of global supply and a war between Ukraine and Russia, it is when more emphasis must be placed on motivational techniques to stimulate the sales forces to achieve the objectives. It is in this scenario where innovative formulas such as gamification work perfectly to catapult company sales as high as possible.
