In the world of design and marketing, sometimes the most essential element of all tends to go unnoticed: your brand. Whether you're a new startup, a small business with big dreams, or a company growing by leaps and bounds, brand consistency is a key piece of the puzzle. If you haven't yet created a formal brand guide that includes details like colors, fonts, logos, and tone of voice, now is the time to do so. Maintaining a consistent visual identity in your email strategy is essential for your recipients to instantly recognize your brand.
Mobile devices have enormous potential for marketing as they are in almost every pocket. Google knows this and for some time now has launched a feature to suggest relevant content for the user directly to their device. This is Google Discover and more and more companies are using it to promote their content.
Podcasts have become increasingly popular in recent years, with many influencers starting their own shows on various topics . This trend represents an important opportunity for brands to include them in their Digital Marketing strategy.
At the end of 2022, Artificial Intelligence experienced spectacular growth sponsored by the popularity of intelligent tools such as ChatGPT and DALL-E 2 that burst into our lives. This trend continues and is intensifying in 2023, so that Artificial Intelligence (AI) will play an even more important role in advertising and marketing.
Currently, digital marketing in Spain is in a stage of growth and evolution. Businesses are increasingly investing in digital marketing strategies and embracing new technologies to enhance their online presence. In addition, the use of mobile devices and social networks is increasing in Spain, which is driving the growth of mobile and social marketing .
