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5 ways to use AI in Digital Marketing to improve your strategy

5 ways to use AI in Digital Marketing to improve your strategy

Artificial Intelligence (AI) has revolutionized society in the last year and, specifically, has altered Digital Marketing. Today, AI-based tools are used to write posts, manage customer queries, or forecast future demands, among other functions.

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BTL advertising, creative strategy that connects your company with your clients

BTL advertising, creative strategy that connects your company with your clients

Are you looking for a creative way that differentiates you from the competition before the audience and allows you to initiate brand positioning and recognition? Below the Line (BTL) advertising is one of the best promotion strategies to reach your target audience.

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How to start using HubSpot?

How to start using HubSpot?

HubSpot is a powerful tool that helps businesses of all sizes with their marketing, sales, customer service, content management, and operations processes. Designed with the premise of being a simple, but highly effective solution, HubSpot becomes your ally to address all your business needs.

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Prioritize branding in your email strategy

Prioritize branding in your email strategy

In the world of design and marketing, sometimes the most essential element of all tends to go unnoticed: your brand. Whether you're a new startup, a small business with big dreams, or a company growing by leaps and bounds, brand consistency is a key piece of the puzzle. If you haven't yet created a formal brand guide that includes details like colors, fonts, logos, and tone of voice, now is the time to do so. Maintaining a consistent visual identity in your email strategy is essential for your recipients to instantly recognize your brand.

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How to appear on Google Discover?

How to appear on Google Discover?

Mobile devices have enormous potential for marketing as they are in almost every pocket. Google knows this and for some time now has launched a feature to suggest relevant content for the user directly to their device. This is Google Discover and more and more companies are using it to promote their content.

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