The integration of artificial intelligence into digital marketing is not simply a trend, but a fundamental transformation in how brands interact with their audiences.
Generative AI is revolutionizing all areas of society and marketing is one of the most. As technology continues to advance, its role in all strategies becomes more present.
In many companies, Digital Marketing professionals are rapidly adopting Artificial Intelligence (AI) , recognizing its transformative potential. However, to make the most of this technology, it is crucial for marketing managers to understand the different applications of AI in Digital Marketing and how they might evolve over time. Classifying AI based on its level of intelligence can help companies strategically plan which technologies to deploy and when.
Artificial Intelligence (AI) has revolutionized society in the last year and, specifically, has altered Digital Marketing. Today, AI-based tools are used to write posts, manage customer queries, or forecast future demands, among other functions.
Are you looking for a creative way that differentiates you from the competition before the audience and allows you to initiate brand positioning and recognition? Below the Line (BTL) advertising is one of the best promotion strategies to reach your target audience.
