In an increasingly AI-driven digital environment, preparing a brand to adapt and thrive under Google’s Search Generative Experience (SGE) becomes an essential task. SGE is not only redefining how users search for and consume information but also transforming the strategies that brands must adopt to optimize their online visibility and customer interaction. This change represents both a challenge and an opportunity to innovate and capture value in an evolving market.
With the arrival of artificial intelligence in the online search space, traditional search engine optimization (SEO) strategies are being challenged and transformed. The new era of generative search, led by advanced technologies like Google's Search Generative Experience (SGE) , requires brands to rethink how they create and present their online content. It's not just about adapting to a new search format, but about deeply understanding how artificial intelligence can improve visibility and user interaction with content.
The integration of artificial intelligence into digital marketing is not simply a trend, but a fundamental transformation in how brands interact with their audiences.
Generative AI is revolutionizing all areas of society and marketing is one of the most. As technology continues to advance, its role in all strategies becomes more present.
In many companies, Digital Marketing professionals are rapidly adopting Artificial Intelligence (AI) , recognizing its transformative potential. However, to make the most of this technology, it is crucial for marketing managers to understand the different applications of AI in Digital Marketing and how they might evolve over time. Classifying AI based on its level of intelligence can help companies strategically plan which technologies to deploy and when.
