Account-Based Marketing (ABM) campaign optimization has taken a significant leap forward thanks to the use of predictive models based on artificial intelligence (AI).
Forrester has been emphasizing for years the importance of incorporating artificial intelligence into demand generation for B2B companies. This perspective is especially relevant in an increasingly competitive market environment, where organizations are looking to connect more effectively with their customers.
In digital marketing, AI has become a key resource for companies looking to improve customer engagement.
Artificial intelligence is transforming marketing like never before, driving growth, improving results and empowering two key areas: automation and hypersegmentation .
Are you thinking about using generative AI for your business ? This technology is gaining a lot of popularity in recent years following the launch of ChatGPT .
