Generating quality leads is key to the growth of any business, and TikTok has become an ideal platform for capturing the attention of new customers. With its immersive and highly engaging format, this social network allows businesses to connect authentically with their audience and enhance their digital marketing strategy.
Podcasts on various topics have been around for years, but in recent months, podcasting has truly taken off, evolving from a niche product to a mass phenomenon that has reached millions of listeners.
Account-Based Marketing (ABM) campaign optimization has taken a significant leap forward thanks to the use of predictive models based on artificial intelligence (AI).
Forrester has been emphasizing for years the importance of incorporating artificial intelligence into demand generation for B2B companies. This perspective is especially relevant in an increasingly competitive market environment, where organizations are looking to connect more effectively with their customers.
In digital marketing, AI has become a key resource for companies looking to improve customer engagement.
